Marketing analytics thought leader Matt Hertig is the CEO, CTO and co-founder of Alight Analytics, which delivers powerful, actionable analytics to advertising agencies and brands such as the Memphis Grizzlies, AMC Theatres, Helzberg Diamonds and others.
Matt has been at the helm as Alight Analytics has evolved from a small analytics consultancy to a two-time Inc. 5000 honoree.
One of the biggest drivers of Alight’s growth is its technology solution, ChannelMix, the first data aggregation platform designed for marketing. ChannelMix eliminates cumbersome data gathering by systematically combining online data, offline data, sales data and custom data sources, reducing the hours that marketers spend each day prepping data for reporting.
Before co-founding Alight Analytics, Matt developed an extensive background in CRM, database marketing, web strategy and business intelligence while serving companies such as American Century Investments and Payless ShoeSource.
With more than a decade in the field, Matt is a nationally recognized expert in marketing analytics and regularly delivers engaging thought-provoking talks to standing-room-only audiences.
Along with his co-founder, Michelle Jacobs, Matt was a finalist for the 2017 EY Entrepreneur Of The Year for the Central Midwest region. In addition to being an Inc. 5000 winner, Alight Analytics was named a 2017 Inc. Best Workplace and a 2016 Best Place to Work by the Kansas City Business Journal.