OUR LEADERSHIP

Matt Hertig and Michelle Jacobs




What began as a two-person team working in a spare room has grown into one of America’s fastest-growing companies. It all started with Matt and Michelle.

MATT HERTIG
CEO / CTO / CO-FOUNDER
LinkedIn | Twitter
Marketing analytics thought leader Matt Hertig is the CEO, CTO and co-founder of Alight Analytics, which delivers powerful, actionable analytics to advertising agencies and brands such as the Memphis Grizzlies, AMC Theatres, Helzberg Diamonds and others.
Matt has been at the helm as Alight Analytics has evolved from a small analytics consultancy to a two-time Inc. 5000 honoree.
One of the biggest drivers of Alight’s growth is its technology solution, ChannelMix, the first data aggregation platform designed for marketing. ChannelMix eliminates cumbersome data gathering by systematically combining online data, offline data, sales data and custom data sources, reducing the hours that marketers spend each day prepping data for reporting.
Before co-founding Alight Analytics, Matt developed an extensive background in CRM, database marketing, web strategy and business intelligence while serving companies such as American Century Investments and Payless ShoeSource.
With more than a decade in the field, Matt is a nationally recognized expert in marketing analytics and regularly delivers engaging thought-provoking talks to standing-room-only audiences.
Along with his co-founder, Michelle Jacobs, Matt was a finalist for the 2017 EY Entrepreneur Of The Year for the Central Midwest region. In addition to being an Inc. 5000 winner, Alight Analytics was named a 2017 Inc. Best Workplace and a 2016 Best Place to Work by the Kansas City Business Journal.
MICHELLE JACOBS
PRESIDENT / CO-FOUNDER
LinkedIn | Twitter
Award-winning entrepreneur Michelle Jacobs is co-founder of Alight Analytics, one of America’s fastest-growing companies. The nation’s largest brands and most innovative advertising agencies turn to Alight for rich, reliable marketing analytics and data strategy.
Michelle has led Alight’s growth from a two-person consultancy to a team of more than 30, as well as the introduction of its industry-leading solution, ChannelMix, the first data aggregation engine designed for marketing. Michelle is responsible for helping clients like Maui Jim, Mattel, Hill’s Pet Nutrition and others maximize their digital marketing efforts through intelligent use of multichannel analytics.
Before co-founding Alight, Michelle drove marketing, advertising and web analytics strategies for leading companies such as H&R Block, American Century Investments, Saatchi & Saatchi and Toyota.
Michelle is a sought-after speaker and panelist with a unique perspective both on marketing analytics generally and being a woman in data and MarTech specifically.
Along with her co-founder, Matt Hertig, Michelle was a finalist for the 2017 EY Entrepreneur Of The Year for the Central Midwest region. In addition to being an Inc. 5000 winner, Alight Analytics was named a 2017 Inc. Best Workplace and a 2016 Best Place to Work by the Kansas City Business Journal.
DO YOU HAVE A SPEAKING OPPORTUNITY OR INTERVIEW REQUEST?