Award-winning entrepreneur Michelle Jacobs is co-founder of Alight Analytics, one of America’s fastest-growing companies. The nation’s largest brands and most innovative advertising agencies turn to Alight for rich, reliable marketing analytics and data strategy.
Michelle has led Alight’s growth from a two-person consultancy to a team of more than 30, as well as the introduction of its industry-leading solution, ChannelMix, the first data aggregation engine designed for marketing. Michelle is responsible for helping clients like Maui Jim, Mattel, Hill’s Pet Nutrition and others maximize their digital marketing efforts through intelligent use of multichannel analytics.
Before co-founding Alight, Michelle drove marketing, advertising and web analytics strategies for leading companies such as H&R Block, American Century Investments, Saatchi & Saatchi and Toyota.
Michelle is a sought-after speaker and panelist with a unique perspective both on marketing analytics generally and being a woman in data and MarTech specifically.
Along with her co-founder, Matt Hertig, Michelle was a finalist for the 2017 EY Entrepreneur Of The Year for the Central Midwest region. In addition to being an Inc. 5000 winner, Alight Analytics was named a 2017 Inc. Best Workplace and a 2016 Best Place to Work by the Kansas City Business Journal.