Data first, then reporting. We’re not like other marketing analytics companies. We understand that without complete and accurate marketing data stored in a single location, even the best business intelligence and data visualization tools will fail. Their job is to make the data consumable and actionable, not to manage the underlying data.
Our goal is to take every minute spent downloading data from source systems, shoving it into Excel and manually cleaning it up and repurpose that time actually analyzing the data to deliver actionable, insightful reporting and recommendations.
Trust us (and our clients), once you stop doing the Data Death March™, the conversation will change. No longer will the validity or completeness of data itself be in question. The conversation will be about how to make better marketing decisions, where dollars are best allocated and what cool tactic you should test next. We see it every day.