Doing Marketing Analytics Since Before It Was Cool

We started Alight Analytics in Kansas City way back in 2007, which is a lifetime in the analytics world. In this space, we’ve seen it all.
In the beginning, we were a full-service marketing analytics firm, managing marketing data and delivering actionable dashboards and insights for our clients. We couldn’t take doing the Data Death March™ for one more day and created ChannelMix, the world’s first marketing data aggregation platform, to help us manage our clients’ data in an automated, repeatable, scalable manner.
Today, ChannelMix is available to both agencies and brands who want to build and analyze their own reporting, but need help connecting, storing and managing their marketing data ecosystem. We still use ChannelMix every day as we continue as an external analytics arm to leading brands across the country.
We’re living in an age of marketing accountability. How do you measure up?
2007 | marketing analytics companies | Alight Analytics


Every marketer has experienced the Data Death March™: The monthly scramble to manually cobble together incomplete and incoherent spreadsheets in an effort to tell a story on marketing performance. We know, it sucks. We used to do it ourselves. But that’s why we fixed it with ChannelMix. We’ve automated marketing data prep, so all you have to do is drive results.
Once ChannelMix has done its job, pick any reporting tool you like to make the data come alive. Our favorite is Tableau Software; their drag and drop interface means anyone can use it with little to no training, coding knowledge or IT support.
Data first, then reporting. We’re not like other marketing analytics companies. We understand that without complete and accurate marketing data stored in a single location, even the best business intelligence and data visualization tools will fail. Their job is to make the data consumable and actionable, not to manage the underlying data.
Our goal is to take every minute spent downloading data from source systems, shoving it into Excel and manually cleaning it up and repurpose that time actually analyzing the data to deliver actionable, insightful reporting and recommendations.
Trust us (and our clients), once you stop doing the Data Death March™, the conversation will change. No longer will the validity or completeness of data itself be in question. The conversation will be about how to make better marketing decisions, where dollars are best allocated and what cool tactic you should test next. We see it every day.