Unified Platform.
Unified Analytics.

ChannelMix delivers the insights marketers need to measure, optimize and predict performance and ROI in one end-to-end marketing analytics platform.

Schedule a Demo
Request Pricing

Unified Platform.
Unified Analytics.

ChannelMix delivers the insights marketers need to measure, optimize and predict performance & ROI in one end-to-end marketing analytics platform.

Schedule a Demo
Request Pricing

Any marketing, media and sales data

No SQL or coding required

Dashboards in 24 hours or less*

*once data is activated

Turnkey predictive ROI models

Dedicated account management

Pacing and forecasting tools

1st-party driven reporting & attribution

Data warehouse included

One platform to answer any question about marketing performance

Marketing Performance by Channel

Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel.

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Cross-Channel Performance Analytics

Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels.

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Campaign Pacing & Performance

See which tactics and channels are contributing to your marketing goals and how your budget is pacing, so you can direct your spend where it matters most.
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Pipeline Analytics & Forecasting

Understand and communicate the impact marketing investments have on business outcomes with a single pipeline view for marketing and sales performance.

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Multi-Touch Attribution Modeling

Apply attribution models to understand and optimize the path to conversion for your marketing channels, campaigns and customers.

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Media Mix & Predictive Modeling

Apply machine-learning models to historic spend and performance data to run budget scenarios and predict the return on investment for your marketing mix.

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We want to be your trusted partner — someone who can help you build and execute a long-term strategy for using analytics successfully.

Kayla Boal, Account Director, alight analytics

We want to be your trusted partner — someone who can help you build and execute a long-term strategy for using analytics successfully.

KAYLA BOAL, ACCOUNT DIRECTOR, ALIGHT ANALYTICS

channelmix marketing analytics platform

Simplify your marketing analytics tech stack with an end-to-end platform

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  • Data Aggregation

    The ChannelMix Data Engine automatically ingests, cleans and stores data from any marketing, sales or media source.
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  • Data Unification

    ChannelMix OneView matches like metrics and dimensions across sources, creating cross-platform, cross-channel datasets that are ready for analysis.
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  • Data Modeling

    ChannelMix democratizes data science, allowing any organization to leverage data-driven attribution and media mix models.
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  • Data Visualization

    Analysis-ready data is piped into our suite of marketing performance dashboards built for Tableau and Power BI.
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Track marketing performance without relying on 3rd-party cookies

ChannelMix Conversion Tracking

A unified metric for reporting on important web events

ChannelMix Keys

An alphanumeric key that carries campaign metadata and unifies campaign reporting across platforms

ChannelMix ID

A 1st-party identifier that tracks users across sessions and devices

ChannelMix Conversion ID

Seamless syncing of marketing and web data with CRM contacts

You need good data to make great decisions. Our tracking team makes sure you’re getting complete, accurate measurements for your web properties and campaigns.

MICHAEL CASTRo, ANALYTICS DEVELOPER, ALIGHT ANALYTICS

You need good data to make great decisions. Our tracking team makes sure you’re getting complete, accurate measurements for your web properties and campaigns.

MICHAEL CASTRO, ANALYTICS DEVELOPER, ALIGHT ANALYTICS

MARKETING ANALYTICS-AS-A-SERViCE

The Only Analytics Platform with Real, Live Human Support

We know software is only half of the analytics equation. That's why we include dedicated support and services with every one of our solutions.

  • Account strategists to guide you through our four-step framework for achieving your analytics goals
  • Data engineers to ensure your data is structured for long-term analytics success
  • Data support to manage and support the data flowing from the source systems into ChannelMix
  • Tracking experts to facilitate audits and implementation of your tracking strategy
  • Dashboard specialists to configure visuals for analysis in your reporting solution
  • Data scientists to customize statistical models for attribution and predictive analysis

ChannelMix allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs.

MICHELLE K, SENIOR MARKETING DATA ANALYST

ChannelMix makes marketing time and spend more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP OF MARKETING

It's been the best decision to partner with Alight Analytics. They're a leader in the space and they serve as an extension of our internal analytics/BI team.

MEGHAN D, DIRECTOR OF ANALYTICS & INsighTs 

Read ChannelMix reviews on G2

Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo. Schedule yours below.