ChannelMix | Marketing Intelligence Platform

Marketing intelligence that drives real growth & ROI

Automated data workflows combined with out-of-the-box dashboarding solutions allow you to take complete control of your marketing strategy. 

ChannelMix | Marketing Intelligence Platform


Marketing Intelligence That Drives Real Growth & ROI

Automated data workflows combined with out-of-the-box dashboarding solutions allow you to take complete control of your marketing strategy. 

Section Lead Title

Data In, Intelligence Out

Bring us any data source and your favorite BI tool, and ChannelMix will deliver insight into marketing performance. There’s no campaign too complex and no question too big.

Connect to any source of marketing, media or sales data…

  • 120+ API connections and growing
  • Data monitoring, prep and normalization done for you
  • Dedicated data warehouse managed by our team
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...get datasets that are ready for any kind of analysis.

  • Automated reporting at the source, channel and business level
  • See performance metrics around spend, goals, ROI and more
  • Perform complex analysis around attribution, forecasting, segmentation
  • Integrations with leading BI and visualization tools

The ChannelMix Platform

Data In, Intelligence Out

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big.

  • Automated data aggregation

    Ingest data for your entire marketing and sales ecosystem via API, file transfer or email

  • Data storage included

    Every solution comes with a dedicated data warehouse to store up to 100GB of data

  • Cross-channel campaign tracking

    Assign tracking keys and metadata to your campaigns for a seamless way to report on campaign performance

  • Data normalization and unification

    Map like fields across data sources and channels for a unified look at marketing performance

  • Built-in attribution models

    ChannelMix leverages multi-channel attribution models to help you plan and predict media performance

  • Integrations with leading BI tools

    Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice

  • Automated data aggregation

    Ingest data for your entire marketing and sales ecosystem via API, file transfer or email

  • Data storage included

    Every solution comes with a dedicated data warehouse to store up to 100GB of data

  • Cross-channel campaign tracking

    Assign tracking keys and metadata to your campaigns for a seamless way to report on campaign performance

  • Data normalization and unification

    Map like fields across data sources and channels for a unified look at marketing performance

  • Built-in attribution models

    ChannelMix leverages multi-channel attribution models to help you plan and predict media performance

  • Integrations with leading BI tools

    Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice

How It Works

The Complete Marketing Intelligence Platform

ChannelMix supports your reporting and analytics strategy from start to finish.


Track Track Get the data right before it’s even created.

Use ChannelMix to create a tracking strategy for your website, your campaigns and your customers.

  • Campaign Tracking - ChannelMix delivers a consistent way to name campaigns and track associated metadata.
  • User Tracking - With a cookie-based tracking tool, ChannelMix delivers user-level insight into campaign activity.
  • Website Tagging - Our Google Analytics implementation team will make sure your site is set up to track the right events and conversions.
Capture Capture Effortless data aggregation, designed for marketing teams

No data source left behind, ChannelMix can ingest and unify data from any marketing, media or sales platform.

  • Data Integrations - Instantly connect to data from popular sources with our ever-expanding API connection library.
  • Email & FTP - Schedule data uploads with automated email and FTP processes from sources that don’t support APIs.
  • Direct File Upload - Upload proprietary data or data from offline sources directly to ChannelMix.
Monitor Monitor Quickly uncover patterns and outliers in your data.

ChannelMix Monitor keeps a 24-7 watch, giving you up-to-date reports on the state of your data and alerts about outliers.

  • Data Freshness & Outliers - ChannelMix will tell you when the last time your dataset was refreshed or if it picks up on unusual activity.
  • Data Connection Status - We’re constantly monitoring the status of your data connections and will alert you if something needs updating.
Store Store Your single source of marketing truth

ChannelMix serves as a single source of truth about your marketing performance, available for use 24-7.

  • Data Warehousing - All of your datasets are stored in a data warehouse that is set up, monitored and maintained by our team.
  • Data Feed - Push your ChannelMix data to your own data warehouse, where you can join it with other business data or use it as a sandbox for analysis.
  • Permissions and access - Create multiple levels of access within your database and assign permissions based on the user or client's role.
Unify Unify Normalize and blend datasets across sources without lifting a finger.

ChannelMix will identify like fields between sources automatically, no queries or coding required on your end.

  • OneView - ChannelMix automatically creates unified datasets that allow you to assess marketing performance cross channel or cross campaign.
  • MasterView - Combine multiple OneViews for a look at performance across clients or business units.
Visualize Visualize Data that’s ready to analyze in whichever BI tool you choose

ChannelMix provides one connection to your analysis-ready data for visualization in tools like Tableau, Google Data Studio, Looker and more.

  • Quick-Start Dashboards - Our platform solutions come with ready-to-activate dashboards powered by your ChannelMix data.
  • Custom Dashboards - Call on our team’s expertise to help you mock up, design and build a dashboard that answers your specific questions.

How It Works

The Complete Marketing Intelligence Platform

ChannelMix supports your reporting and analytics strategy from start to finish.


Track

Use ChannelMix to create a tracking strategy for your website, your campaigns and your customers.

  • Campaign Tracking - ChannelMix delivers a consistent way to name campaigns and track associated metadata.
  • User Tracking - With a cookie-based tracking tool, ChannelMix delivers user-level insight into campaign activity.
  • Website Tagging - Our Google Analytics implementation team will make sure your site is set up to track the right events and conversions.

Services & Support

Dedicated Data & Analytics Experts

With ChannelMix, you’re supported by Alight’s expert team of analysts, strategists and developers who handle the data dirty work for you. 

Solution Design

We’ll help you develop a strategy for measuring what matters most to your organization.

Data Configuration

Our team will help you structure your datasets so they’re ready for reporting and analysis.

Data Connection

We’ll set up, maintain and repair all connections between ChannelMix and your data sources for you.

Data Science

Our team of data scientists can create custom models and dashboards for more complex analysis.

Data Analysis

We can provide data analysis for your marketing performance on a monthly, quarterly or annual basis.

Services & Support

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Expert analytics services for your data & reporting strategy

Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed.

  • Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy
  • 100% US-based support – with guaranteed SLAs and a help center for self-service support
  • Solution configuration & management – tailored to your marketing and business objectives
  • Strategic account management – to jumpstart and grow your analytics strategy
Learn More

Expert analytics services for your data & reporting strategy

Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed.

  • Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy
  • 100% US-based support – with guaranteed SLAs and a help center for self-service support
  • Solution configuration & management – tailored to your marketing and business objectives
  • Strategic account management – to jumpstart and grow your analytics strategy
Learn More
 
Holistic Analytics Solutions FOR MARKETERS

Insights tailored to your marketing goals and strategies

Lead generation analtyics

Align marketing and sales in one pipeline view to measure and forecast lead performance.

eCommerce marketing analytics

Connect marketing campaigns and promotions to the online sales they generate.

eCommerce marketing analytics

Connect marketing campaigns and promotions to the online sales they generate.

AGENCY Reporting & Analytics

Boost client trust with streamlined reports that prove the value of your agency’s work.

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Our team is standing by to help you design and test your marketing analytics solution. It starts with a 30-minute phone call. Schedule yours below.

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