ChannelMix | Marketing Intelligence Platform
Marketing intelligence that drives real growth & ROI
Automated data workflows combined with out-of-the-box dashboarding solutions allow you to take complete control of your marketing strategy.
ChannelMix | Marketing Intelligence Platform
Marketing Intelligence That Drives Real Growth & ROI
Automated data workflows combined with out-of-the-box dashboarding solutions allow you to take complete control of your marketing strategy.
Section Lead Title
Data In, Intelligence Out
Bring us any data source and your favorite BI tool, and ChannelMix will deliver insight into marketing performance. There’s no campaign too complex and no question too big.
Connect to any source of marketing, media or sales data…
- 120+ API connections and growing
- Data monitoring, prep and normalization done for you
- Dedicated data warehouse managed by our team
...get datasets that are ready for any kind of analysis.
- Automated reporting at the source, channel and business level
- See performance metrics around spend, goals, ROI and more
- Perform complex analysis around attribution, forecasting, segmentation
- Integrations with leading BI and visualization tools
The ChannelMix Platform
Data In, Intelligence Out
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big.
Automated data aggregation
Ingest data for your entire marketing and sales ecosystem via API, file transfer or email
Data storage included
Every solution comes with a dedicated data warehouse to store up to 100GB of data
Cross-channel campaign tracking
Assign tracking keys and metadata to your campaigns for a seamless way to report on campaign performance
Data normalization and unification
Map like fields across data sources and channels for a unified look at marketing performance
Built-in attribution models
ChannelMix leverages multi-channel attribution models to help you plan and predict media performance
Integrations with leading BI tools
Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice
Automated data aggregation
Ingest data for your entire marketing and sales ecosystem via API, file transfer or email
Data storage included
Every solution comes with a dedicated data warehouse to store up to 100GB of data
Cross-channel campaign tracking
Assign tracking keys and metadata to your campaigns for a seamless way to report on campaign performance
Data normalization and unification
Map like fields across data sources and channels for a unified look at marketing performance
Built-in attribution models
ChannelMix leverages multi-channel attribution models to help you plan and predict media performance
Integrations with leading BI tools
Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice
How It Works
The Complete Marketing Intelligence Platform
ChannelMix supports your reporting and analytics strategy from start to finish.
Use ChannelMix to create a tracking strategy for your website, your campaigns and your customers.
- Campaign Tracking - ChannelMix delivers a consistent way to name campaigns and track associated metadata.
- User Tracking - With a cookie-based tracking tool, ChannelMix delivers user-level insight into campaign activity.
- Website Tagging - Our Google Analytics implementation team will make sure your site is set up to track the right events and conversions.
No data source left behind, ChannelMix can ingest and unify data from any marketing, media or sales platform.
- Data Integrations - Instantly connect to data from popular sources with our ever-expanding API connection library.
- Email & FTP - Schedule data uploads with automated email and FTP processes from sources that don’t support APIs.
- Direct File Upload - Upload proprietary data or data from offline sources directly to ChannelMix.
ChannelMix Monitor keeps a 24-7 watch, giving you up-to-date reports on the state of your data and alerts about outliers.
- Data Freshness & Outliers - ChannelMix will tell you when the last time your dataset was refreshed or if it picks up on unusual activity.
- Data Connection Status - We’re constantly monitoring the status of your data connections and will alert you if something needs updating.
ChannelMix serves as a single source of truth about your marketing performance, available for use 24-7.
- Data Warehousing - All of your datasets are stored in a data warehouse that is set up, monitored and maintained by our team.
- Data Feed - Push your ChannelMix data to your own data warehouse, where you can join it with other business data or use it as a sandbox for analysis.
- Permissions and access - Create multiple levels of access within your database and assign permissions based on the user or client's role.
ChannelMix will identify like fields between sources automatically, no queries or coding required on your end.
- OneView - ChannelMix automatically creates unified datasets that allow you to assess marketing performance cross channel or cross campaign.
- MasterView - Combine multiple OneViews for a look at performance across clients or business units.
ChannelMix provides one connection to your analysis-ready data for visualization in tools like Tableau, Google Data Studio, Looker and more.
- Quick-Start Dashboards - Our platform solutions come with ready-to-activate dashboards powered by your ChannelMix data.
- Custom Dashboards - Call on our team’s expertise to help you mock up, design and build a dashboard that answers your specific questions.
How It Works
The Complete Marketing Intelligence Platform
ChannelMix supports your reporting and analytics strategy from start to finish.
Track
Use ChannelMix to create a tracking strategy for your website, your campaigns and your customers.
- Campaign Tracking - ChannelMix delivers a consistent way to name campaigns and track associated metadata.
- User Tracking - With a cookie-based tracking tool, ChannelMix delivers user-level insight into campaign activity.
- Website Tagging - Our Google Analytics implementation team will make sure your site is set up to track the right events and conversions.
Capture
No data source left behind, ChannelMix can ingest and unify data from any marketing, media or sales platform.
- Data Integrations - Instantly connect to data from popular sources with our ever-expanding API connection library.
- Email & FTP - Schedule data uploads with automated email and FTP processes from sources that don’t support APIs.
- Direct File Upload - Upload proprietary data or data from offline sources directly to ChannelMix.
Monitor
ChannelMix Monitor keeps a 24-7 watch, giving you up-to-date reports on the state of your data and alerts about outliers.
- Data Freshness & Outliers - ChannelMix will tell you when the last time your dataset was refreshed or if it picks up on unusual activity.
- Data Connection Status - We’re constantly monitoring the status of your data connections and will alert you if something needs updating.
Store
ChannelMix serves as a single source of truth about your marketing performance, available for use 24-7.
- Data Warehousing - All of your datasets are stored in your a data warehouse that is set up, monitored and maintained by our team.
- Data Feed - Push your ChannelMix data to your own data warehouse, where you can join it with other business data or use it as a sandbox for analysis.
Unify
ChannelMix will identify like fields between sources automatically, no queries or coding required on your end.
- OneView - ChannelMix automatically creates unified datasets that allow you to assess marketing performance cross channel or cross campaign.
- MasterView - Combine multiple OneViews for a look at performance across clients or business units.
Visualize
ChannelMix provides one-connection to your analysis-ready data for visualization in tools like Tableau, Google Data Studio, Looker and more.
- Quick-Start Dashboards - Our platform solutions come with ready-to-activate dashboards powered by your ChannelMix data.
- Custom Dashboards - Call on our team’s expertise to help you mock-up, design and build a dashboard that answers your specific questions.
Services & Support
Dedicated Data & Analytics Experts
With ChannelMix, you’re supported by Alight’s expert team of analysts, strategists and developers who handle the data dirty work for you.
Solution Design
We’ll help you develop a strategy for measuring what matters most to your organization.
Data Configuration
Our team will help you structure your datasets so they’re ready for reporting and analysis.
Data Connection
We’ll set up, maintain and repair all connections between ChannelMix and your data sources for you.
Data Science
Our team of data scientists can create custom models and dashboards for more complex analysis.
Data Analysis
We can provide data analysis for your marketing performance on a monthly, quarterly or annual basis.
Services & Support
Expert analytics services for your data & reporting strategy
Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed.
- Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy
- 100% US-based support – with guaranteed SLAs and a help center for self-service support
- Solution configuration & management – tailored to your marketing and business objectives
- Strategic account management – to jumpstart and grow your analytics strategy
Expert analytics services for your data & reporting strategy
Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed.
- Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy
- 100% US-based support – with guaranteed SLAs and a help center for self-service support
- Solution configuration & management – tailored to your marketing and business objectives
- Strategic account management – to jumpstart and grow your analytics strategy
Holistic Analytics Solutions FOR MARKETERS
Insights tailored to your marketing goals and strategies
Lead generation analtyics
Align marketing and sales in one pipeline view to measure and forecast lead performance.
eCommerce marketing analytics
Connect marketing campaigns and promotions to the online sales they generate.
eCommerce marketing analytics
Connect marketing campaigns and promotions to the online sales they generate.
AGENCY Reporting & Analytics
Boost client trust with streamlined reports that prove the value of your agency’s work.
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