ChannelMix | Marketing Intelligence Platform

Marketing intelligence that drives real growth & ROI

Automated data workflows combined with out-of-the-box dashboarding solutions allow you to take complete control of your marketing strategy. 


 

ChannelMix | Marketing Intelligence Platform


Marketing Intelligence That Drives Real Growth & ROI

Advanced analytics and data management capabilities combined with out-of-the-box dashboarding solutions allow you to take complete control of your marketing strategy. 


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Section Lead Title

Data In, Intelligence Out

Bring us any data source and your favorite BI tool, and ChannelMix will deliver insight into marketing performance. There’s no campaign too complex and no question too big.

Connect to any source of marketing, media or sales data…

  • 120+ API connections and growing
  • Data monitoring, prep and normalization done for you
  • Dedicated data warehouse managed by our team
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...get datasets that are ready for any kind of analysis.

  • Automated reporting at the source, channel and business level
  • See performance metrics around spend, goals, ROI and more
  • Perform complex analysis around attribution, forecasting, segmentation
  • Integrations with leading BI and visualization tools

The ChannelMix Platform

Data In, Intelligence Out

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big.

  • Automated data aggregation

    Ingest data for your entire marketing and sales ecosystem via API, file transfer or email

  • Data storage included

    Every solution comes with a dedicated data warehouse to store up to 100GB of data

  • Cross-channel campaign tracking

    Assign tracking keys and metadata to your campaigns for a seamless way to report on campaign performance

  • Data normalization and unification

    Map like fields across data sources and channels for a unified look at marketing performance

  • Built-in attribution models

    ChannelMix leverages multi-channel attribution models to help you plan and predict media performance

  • Integrations with leading BI tools

    Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice

  • Automated data aggregation

    Ingest data for your entire marketing and sales ecosystem via API, file transfer or email

  • Data storage included

    Every solution comes with a dedicated data warehouse to store up to 100GB of data

  • Cross-channel campaign tracking

    Assign tracking keys and metadata to your campaigns for a seamless way to report on campaign performance

  • Data normalization and unification

    Map like fields across data sources and channels for a unified look at marketing performance

  • Built-in attribution models

    ChannelMix leverages multi-channel attribution models to help you plan and predict media performance

  • Integrations with leading BI tools

    Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice

How It Works

The Complete Marketing Intelligence Platform

ChannelMix supports your reporting and analytics strategy from start to finish.


How It Works

The Complete Marketing Intelligence Platform

ChannelMix supports your reporting and analytics strategy from start to finish.


Track

Use ChannelMix to create a tracking strategy for your website, your campaigns and your customers.

  • Campaign Tracking - ChannelMix delivers a consistent way to name campaigns and track associated metadata.
  • User Tracking - With a cookie-based tracking tool, ChannelMix delivers user-level insight into campaign activity.
  • Website Tagging - Our Google Analytics implementation team will make sure your site is set up to track the right events and conversions.

Services & Support

Dedicated Data & Analytics Experts

With ChannelMix, you’re supported by Alight’s expert team of analysts, strategists and developers who handle the data dirty work for you. 

Solution Design

We’ll help you develop a strategy for measuring what matters most to your organization.

Data Configuration

Our team will help you structure your datasets so they’re ready for reporting and analysis.

Data Connection

We’ll set up, maintain and repair all connections between ChannelMix and your data sources for you.

Data Science

Our team of data scientists can create custom models and dashboards for more complex analysis.

Data Analysis

We can provide data analysis for your marketing performance on a monthly, quarterly or annual basis.

Services & Support

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Expert analytics services for your data & reporting strategy

Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed.

  • Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy
  • 100% US-based support – with guaranteed SLAs and a help center for self-service support
  • Solution configuration & management – tailored to your marketing and business objectives
  • Strategic account management – to jumpstart and grow your analytics strategy
Learn More

Expert analytics services for your data & reporting strategy

Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed.

  • Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy
  • 100% US-based support – with guaranteed SLAs and a help center for self-service support
  • Solution configuration & management – tailored to your marketing and business objectives
  • Strategic account management – to jumpstart and grow your analytics strategy
Learn More
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Solutions Powered by ChannelMix

Reporting & Analytics Solutions Built for Marketers

Activate our reporting solutions for instant dashboards, attribution and actionable insights. More than just software, ChannelMix answers your most meaningful questions to demonstrate value and drive business growth.

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Ready to Get Started?

Schedule a call with our team.

Get Started