ChannelMix | Marketing Intelligence Platform

Marketing Intelligence That Drives Real Growth & ROI

Advanced analytics and data management capabilities combined with out-of-the-box dashboarding solutions allow you to take complete control of your marketing strategy.

ChannelMix | Marketing Intelligence Platform

Marketing Intelligence That Drives Real Growth & ROI

Advanced analytics and data management capabilities combined with out-of-the-box dashboarding solutions allow you to take complete control of your marketing strategy.

Section Lead Title

Data In, Intelligence Out

Bring us any data source and your favorite BI tool, and ChannelMix will deliver insight into marketing performance. There’s no campaign too complex and no question too big.

Connect to any source of marketing, media or sales data…

120+ API connections and growing
Data monitoring, prep and normalization done for you
Dedicated data warehouse managed by our team

View All

...get datasets that are ready for any kind of analysis.

Automated reporting at the source, channel and business level
See performance metrics around spend, goals, ROI and more
Perform complex analysis around attribution, forecasting, segmentation
Integrations with leading BI and visualization tools

The ChannelMix Platform

Data In, Intelligence Out

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big.

Connect to any sources of marketing or sales data

via API connection, file transfer, Google Drive or email

Harmonize all your data as a single source of truth

data is prepared, normalized and blended for you

Get datasets that are ready for analysis

one connection to your favorite BI or visualization tool

How It Works

The Complete Marketing Intelligence Platform

ChannelMix supports your reporting and analytics strategy from start to finish.

Track

Get the data right before it’s even created.

Use ChannelMix to create a tracking strategy for your website, your campaigns and your customers.

Campaign Tracking - ChannelMix delivers a consistent way to name campaigns and track associated metadata.
User Tracking - With a cookie-based tracking tool, ChannelMix delivers user-level insight into campaign activity.
Website Tagging - Our Google Analytics implementation team will make sure your site is set up to track the right events and conversions.

Capture

Effortless data aggregation, designed for marketing teams

No data source left behind, ChannelMix can ingest and unify data from any marketing, media or sales platform.

Data Integrations - Instantly connect to data from popular sources with our ever-expanding API connection library.
Email & FTP - Schedule data uploads with automated email and FTP processes from sources that don’t support APIs.
Direct File Upload - Upload proprietary data or data from offline sources directly to ChannelMix.

Monitor

Quickly uncover patterns and outliers in your data.

ChannelMix Monitor keeps a 24-7 watch, giving you up-to-date reports on the state of your data and alerts about outliers.

Data Freshness & Outliers - ChannelMix will tell you when the last time your dataset was refreshed or if it picks up on unusual activity.
Data Connection Status - We’re constantly monitoring the status of your data connections and will alert you if something needs updating.

Store

Your single source of marketing truth

ChannelMix serves as a single source of truth about your marketing performance, available for use 24-7.

Data Warehousing - All of your datasets are stored in a data warehouse that is set up, monitored and maintained by our team.
Data Feed - Push your ChannelMix data to your own data warehouse, where you can join it with other business data or use it as a sandbox for analysis.

Unify

Normalize and blend datasets across sources without lifting a finger.

ChannelMix will identify like fields between sources automatically, no queries or coding required on your end.

OneView - ChannelMix automatically creates unified datasets that allow you to assess marketing performance cross channel or cross campaign.
MasterView - Combine multiple OneViews for a look at performance across clients or business units.

Visualize

Data that’s ready to analyze in whichever BI tool you choose

ChannelMix provides one connection to your analysis-ready data for visualization in tools like Tableau, Google Data Studio, Looker and more.

Quick-Start Dashboards - Our platform solutions come with ready-to-activate dashboards powered by your ChannelMix data.
Custom Dashboards - Call on our team’s expertise to help you mock up, design and build a dashboard that answers your specific questions.

How It Works

The Complete Marketing Intelligence Platform

ChannelMix supports your reporting and analytics strategy from start to finish.

Track

Use ChannelMix to create a tracking strategy for your website, your campaigns and your customers.

Campaign Tracking - ChannelMix delivers a consistent way to name campaigns and track associated metadata.
User Tracking - With a cookie-based tracking tool, ChannelMix delivers user-level insight into campaign activity.
Website Tagging - Our Google Analytics implementation team will make sure your site is set up to track the right events and conversions.

Capture

No data source left behind, ChannelMix can ingest and unify data from any marketing, media or sales platform.

Data Integrations - Instantly connect to data from popular sources with our ever-expanding API connection library.
Email & FTP - Schedule data uploads with automated email and FTP processes from sources that don’t support APIs.
Direct File Upload - Upload proprietary data or data from offline sources directly to ChannelMix.

Monitor

ChannelMix Monitor keeps a 24-7 watch, giving you up-to-date reports on the state of your data and alerts about outliers.

Data Freshness & Outliers - ChannelMix will tell you when the last time your dataset was refreshed or if it picks up on unusual activity.
Data Connection Status - We’re constantly monitoring the status of your data connections and will alert you if something needs updating.

Store

ChannelMix serves as a single source of truth about your marketing performance, available for use 24-7.

Data Warehousing - All of your datasets are stored in your a data warehouse that is set up, monitored and maintained by our team.
Data Feed - Push your ChannelMix data to your own data warehouse, where you can join it with other business data or use it as a sandbox for analysis.

Visualize

ChannelMix provides one-connection to your analysis-ready data for visualization in tools like Tableau, Google Data Studio, Looker and more.

Quick-Start Dashboards - Our platform solutions come with ready-to-activate dashboards powered by your ChannelMix data.
Custom Dashboards - Call on our team’s expertise to help you mock-up, design and build a dashboard that answers your specific questions.

Services & Support

Dedicated Data & Analytics Experts

With ChannelMix, you’re supported by Alight’s expert team of analysts, strategists and developers who handle the data dirty work for you.

Solution Design

We’ll help you develop a strategy for measuring what matters most to your organization.

Data Configuration

Our team will help you structure your datasets so they’re ready for reporting and analysis.

Data Connection

We’ll set up, maintain and repair all connections between ChannelMix and your data sources for you.

Data Science

Our team of data scientists can create custom models and dashboards for more complex analysis.

Data Analysis

We can provide data analysis for your marketing performance on a monthly, quarterly or annual basis.

Solutions Powered by ChannelMix

Reporting & Analytics Solutions Built for Marketers

Activate our reporting solutions for instant dashboards, attribution and actionable insights. More than just software, ChannelMix answers your most meaningful questions to demonstrate value and drive business growth.