Platform capabilities
Automated Reporting
Say goodbye to static monthly marketing reports
Whether you're connecting to our suite of marketing dashboard templates or performing ad hoc analysis in your own dashboarding tool, ChannelMix delivers fresh marketing KPIs and insights every single day with automated reporting capabilities.
Analysis-ready data
ChannelMix automatically aggregates and prepares marketing data for analysis
Live, Interactive Data
Data is updated every day for more real-time analysis and data-driven decision-making
Out-of-the-box Templates
Connect to our suite of ready-to-use dashboards—compatible with Tableau and Power BI
HOW IT WORKS
All of the performance insight, none of the prep work
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.
The Marketing Analytics Maturity curve™
Build a foundation for the level of analysis you want to perform
The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.
LEVEL 1 - Automate
Automate performance reporting across marketing channels
Data Aggregation
Eliminate manual data pulls with automated aggregation across sources
Automated Reporting
Get visibility into marketing performance for each marketing channel
Cross-Channel Reporting
Unify like metrics across sources for a holistic view of marketing performance
LEVEL 3 - ALIGN
Align marketing performance to business outcomes
Pipeline Analysis
Measure marketing and sales performance in a single pipeline view
Pipeline Forecasting
Plan marketing and sales targets based on budget and revenue goals
LEVEL 4 - PREDICT
Predict outcomes based on current and past performance
Media Mix Modeling
Use predictive modeling to optimize your media mix and spend
We solved problems around internal efficiencies by partnering with ChannelMix to handle the aggregation for us. It allowed for us to have automated refreshes of our data and to roll out dashboards that would not have been sustainable otherwise.
MEGHAN D, ANALYTICS MANAGER
Request a solution consultation
Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute phone call.