Platform capabilities

Campaign Tracking & Planning

Channelmix Keys

Streamline and centralize campaign tracking and planning in one easy-to-use platform

ChannelMix Keys eliminates complicated campaign tracking parameters and maps campaign metadata like budget, goals, timing and targeting strategies across marketing channels for holistic performance insight.

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campaign tracking and planning module

SINGLE SOURCE OF CAMPAIGN TRUTH

Create a central record of goals, budgets, targeting strategies and more that's accessible by the entire team

SIMPLIFIED CAMPAIGN TRACKING

Replace complex naming structures and vlookups with tracking Keys that reduce common tracking errors

SIMPLIFIED CAMPAIGN TRACKING

Replace complex naming structures and vlookups with tracking Keys that reduce common tracking errors

Live campaign PACING REPORTS

Get a constantly updated view of how campaigns are trending against goals and budget

measure total performance

See campaign results across channels as they happen with the ability to drill down into specific platforms and ads

campaign metadata source of truth
Centralized campaign planning

Manage campaigns with a persistent record of goals, budgets and tracking

ChannelMix Keys serves as your “campaign headquarters” for everyone working on the project. Set up a record that lists goals, budgets, targeting strategies, creatives and more for the campaign and each channel it encompasses.


Automated campaign tracking & mapping

Avoid campaign naming errors with simplified tracking

Generate unique tracking Keys that map campaign results across channels. Incorporate your Key when setting up campaigns on Google Ads, Facebook Ads and other platforms. Just append it to the end of any field.


simplified, automated campaign tracking and mapping
simplified, automated campaign tracking and mapping
Automated campaign tracking & mapping

Avoid campaign naming errors with simplified tracking

Generate unique tracking Keys that map campaign results across channels. Incorporate your Key when setting up campaigns on Google Ads, Facebook Ads and other platforms. Just append it to the end of any field.


cross-channel campaign tracking and data aggregation
Cross-channel Campaign reporting

Automate data aggregation and reporting for your entire campaign

ChannelMix automatically collects and unifies data from each channel in your campaign — and uses your Key to create campaign-level datasets that incorporate metadata on budget and goals.


campaign Pacing & Optimization

Pace and optimize campaign spend with live, cross-channel dashboards

Keys metadata enables pacing capabilities that show the progress of your campaigns and tactics, so you can adjust spend and strategy immediately. 

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campaign pacing and budget optimization
campaign pacing and budget optimization
campaign Pacing & Optimization

Pace and optimize campaign spend with live, cross-channel dashboards

Keys metadata enables pacing capabilities that show the progress of your campaigns and tactics, so you can adjust spend and strategy immediately. 

Request a Demo
HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

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The Marketing Analytics Maturity curve™

Build a foundation for the level of analysis you want to perform

The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - Monitor

Monitor marketing performance across channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

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Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 3 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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ChannelMix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2
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Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call. 

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