Platform capabilities
Campaign Tracking & Planning
Channelmix Keys
Streamline and centralize campaign tracking and planning in one easy-to-use platform
ChannelMix Keys eliminates complicated campaign tracking parameters and maps campaign metadata like budget, goals, timing and targeting strategies across marketing channels for holistic performance insight.
SINGLE SOURCE OF CAMPAIGN TRUTH
Create a central record of goals, budgets, targeting strategies and more that's accessible by the entire team
Live campaign PACING REPORTS
Get a constantly updated view of how campaigns are trending against goals and budget
measure total performance
See campaign results across channels as they happen with the ability to drill down into specific platforms and ads
Centralized campaign planning
Manage campaigns with a persistent record of goals, budgets and tracking
ChannelMix Keys serves as your “campaign headquarters” for everyone working on the project. Set up a record that lists goals, budgets, targeting strategies, creatives and more for the campaign and each channel it encompasses.
Cross-channel Campaign reporting
Automate data aggregation and reporting for your entire campaign
ChannelMix automatically collects and unifies data from each channel in your campaign — and uses your Key to create campaign-level datasets that incorporate metadata on budget and goals.
HOW IT WORKS
All of the performance insight, none of the prep work
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.
The Marketing Analytics Maturity curve™
Build a foundation for the level of analysis you want to perform
The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.
LEVEL 1 - Monitor
Monitor marketing performance across channels
Data Aggregation
Eliminate manual data pulls with automated aggregation across sources
Automated Reporting
Get visibility into marketing performance for each marketing channel
Cross-Channel Reporting
Unify like metrics across sources for a holistic view of marketing performance
LEVEL 3 - EXECUTE
Execute marketing campaigns that maximize ROI
Campaign Planning
Set campaign goals and budgets to track progress across channels
Channel Attribution
Understand how marketing channels work together to generate conversions
LEVEL 4 - PREDICT
Predict outcomes based on current and past performance
Media Mix Modeling
Use predictive modeling to optimize your media mix and spend
ChannelMix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.
TRACY H, VP of Marketing
Schedule an introductory call with our team.
Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call.