Platform capabilities

Multi-Channel Attribution

Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.

  • Get daily visibility into marketing performance KPIs
  • Align marketing to sales revenue and customer acquisition goals
  • Attribute leads and sales to campaigns to maximize ROI
  • Optimize targeting strategies and media spend with built in predictive models

Multi-channel attribution models built right into Tableau & Power BI

Three built-in channel attribution models, powered by your web conversion and pathing data, show you the impact and value of each of your marketing channels–no coding required.

Request Demo
channel attribution key performance indicators
At-a-Glance CONVERSION KPIs

Track web conversion performance & value

Get instant insight into your conversion numbers, as well as how many paths and how much time are required before conversion


Conversion share by channel

Find your top-converting channels 

See each channel’s share of conversions according to first-step, last-step or linear channel attribution models


calculate future performance based on budget and revenue goals
Conversion share by channel

Find your top-converting channels 

See each channel’s share of conversions according to first-step, last-step or linear attribution models


three built-in channel attribution models
channel attribution performance KPIs
Attribute channel value & ROI

See which channels deliver the highest conversion value & ROI

Sort channel performance by KPIs like ROI, interactions, conversions, conversion value, cost and more


Channel Interactions

Understand channel influence along the path to conversion

Put all your marketing interactions into context to see how channels work in tandem to deliver conversions.


pipeline forecasting scenario summary
conversion influence by channel
Channel Interactions

Understand channel influence along the path to conversion

Determine how different channels assisted in different types of multi-step paths to conversion


The Marketing Analytics Maturity curve™

Build a foundation for the level of analysis you want to perform

The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - Monitor

Monitor marketing performance across channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

Learn More
Automated Reporting

Get visibility into marketing performance for each marketing channel

Learn More
Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

Learn More
LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

Learn More
Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

Learn More
Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

Learn More
LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

Learn More
Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

Learn More
Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

Learn More
LEVEL 3 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

Learn More
Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

Learn More
Channel Attribution

Understand how marketing channels work together to generate conversions

Learn More
LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

Learn More
Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

Learn More
HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

Image
Image

Start Your Free Trial

Get 30 days of automated campaign KPIs tailored to your marketing goals and strategies.

Start Trial

Schedule an introductory call with our team.

Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call. 

Schedule Intro Call