Platform capabilities
Cross Channel Marketing Analytics
Unify and analyze performance data for your cross-channel marketing campaigns in one, holistic view
CROSS-CHANNEL MARKETING DASHBOARD
Measure, analyze & forecast paid media performance in a single dashboard
PAID MEDIA SUMMARY
Assess the total impact of your paid media investment
MEDIA ACTIVITY
View in-market media to understand influence of campaigns and placements
MEDIA FORECASTER
Forecast performance based on budgets and goals
Discover how all your paid media works together to create ROI
ChannelMix captures, integrates and stores data from all of the marketing and media platforms you use in your marketing campaigns.
Find your most efficient channels and campaigns
Identify which tactics deliver the biggest bang for your marketing dollar, so you can do more of what works.
Turn siloed data into cross-channel insight
Data Aggregation
ChannelMix automatically collects data from all your paid media platforms via API connection, email or secure file upload and stores it in a cloud-based data warehouse.
Data Unification
All your data is consolidated into a unified Media OneView dataset that normalizes taxonomies and maps fields across paid media channels and platforms.
Data Visualization
Explore and share your data in our Cross-Channel Media dashboard, a comprehensive report that shows a holistic view of paid media with the ability to drill down into specific channels, platforms and campaigns.
RESOURCES
More on cross-channel marketing analytics
Previous: Performance reporting by channel
Automating reporting for each of your marketing platforms and channels sets the foundation for any type of analysis you want to take on.
Next: Campaign performance & pacing
Once you can view performance across channels, you’re ready to pace your campaigns against goals and budgets.