Platform capabilities
Cross Channel Marketing Reports
Channelmix Oneview
Unify cross channel marketing data for all your paid media campaigns in a single, holistic view
Data from all your paid marketing channels is automatically captured and unified for analysis in cross channel marketing dashboards built for Tableau and Power BI, or for ad hoc analysis in your favorite BI tool.
Normalize metrics & Taxonomy
OneView brings together like metrics across different sources and channels for holistic reporting
Drill into Cross channel engagement KPIs
Easily compare KPIs by campaign, channel or source, by day, week, month or quarter
Maximize engagement & conversions
See which tactics deliver the most engagements and conversions at the best price
Cross channel data aggregation
Analysis-ready datasets for your entire marketing ecosystem
ChannelMix captures, integrates and stores data from all of the marketing and media platforms you use in your marketing campaigns.
Cross channel marketing Performance
One dashboard for all your paid media performance data
Report on paid media campaign KPIs across all your marketing channels in turnkey dashboards built for Tableau and Power BI.
HOW IT WORKS
All of the performance insight, none of the prep work
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.
The Marketing Analytics Maturity curve™
Build a foundation for the level of analysis you want to perform
The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.
LEVEL 1 - Automate
Automate performance reporting across marketing channels
Data Aggregation
Eliminate manual data pulls with automated aggregation across sources
Automated Reporting
Get visibility into marketing performance for each marketing channel
Cross-Channel Reporting
Unify like metrics across sources for a holistic view of marketing performance
LEVEL 3 - ALIGN
Align marketing performance to business outcomes
Pipeline Analysis
Measure marketing and sales performance in a single pipeline view
Pipeline Forecasting
Plan marketing and sales targets based on budget and revenue goals
LEVEL 4 - PREDICT
Predict outcomes based on current and past performance
Media Mix Modeling
Use predictive modeling to optimize your media mix and spend
ChannelMix provides a 360 view of all our digital analytics. I do not have to piece together reports and analysis from different digital media platforms. I now have one place to view performance and optimize spend.
TRACY H, VP of Marketing
Schedule an introductory call with our team.
Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call. Schedule yours below.