Platform capabilities

Cross Channel Marketing Analytics

Unify and analyze performance data for your cross-channel marketing campaigns in one, holistic view

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CROSS-CHANNEL MARKETING DASHBOARD

Measure, analyze & forecast paid media performance in a single dashboard

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PAID MEDIA SUMMARY

Assess the total impact of your paid media investment

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MEDIA ACTIVITY

View in-market media to understand influence of campaigns and placements

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MEDIA FORECASTER

Forecast performance based on budgets and goals

cross channel marketing data integration

Discover how all your paid media works together to create ROI

ChannelMix captures, integrates and stores data from all of the marketing and media platforms you use in your marketing campaigns. 


Highlight the impact that each channel is creating

Drill down into individual channels to find what’s generating the most impressions, clicks and conversions.


cross channel marketing performance dashboard
cross channel marketing performance dashboard

Highlight the impact that each channel is creating

Drill down into individual channels to find what’s generating the most impressions, clicks and conversions.


cross channel marketing performance dashboard

Find your most efficient channels and campaigns

Identify which tactics deliver the biggest bang for your marketing dollar, so you can do more of what works.


cross channel marketing funnel

Plan your next campaign with greater confidence

Use the built-in calculator to forecast how different levels of spend could impact your results.


Plan your next campaign with greater confidence

Use the built-in calculator to forecast how different levels of spend could impact your results.


cross channel marketing funnel

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

automated reporting and data workflow

Turn siloed data into cross-channel insight



Data Aggregation

ChannelMix automatically collects data from all your paid media platforms via API connection, email or secure file upload and stores it in a cloud-based data warehouse.

Data Unification

All your data is consolidated into a unified Media OneView dataset that normalizes taxonomies and maps fields across paid media channels and platforms.  

Data Visualization

Explore and share your data in our Cross-Channel Media dashboard, a comprehensive report that shows a holistic view of paid media with the ability to drill down into specific channels, platforms and campaigns.

CROSS-CHANNEL DATA AGGREGATION & UNIFICATION

One analysis-ready dataset for all your paid media

ChannelMix creates a single OneView dataset that incorporates all the data from your paid media channels. It even normalizes metrics across sources, so you can make true one-to-one comparisons.

  • Bing Ads
  • Facebook Ads
  • Google Ads
  • Google Campaign Manager
  • Google Search Ads 360
  • LinkedIn Ads
  • Pinterest Ads
  • Reddit Ads
  • Snapchat Ads
  • TikTok Ads
  • Traditional Media (via Google Sheet)
  • Twitter Ads
  • Yahoo! Gemini

Previous: Performance reporting by channel

Automating reporting for each of your marketing platforms and channels sets the foundation for any type of analysis you want to take on.

Go to Reporting by Channel

Next: Campaign performance & pacing

Once you can view performance across channels, you’re ready to pace your campaigns against goals and budgets. 

Go to Campaign Pacing

Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo. Schedule yours below.