Platform capabilities

Cross Channel Marketing Reports

Channelmix Oneview

Unify cross channel marketing data for all your paid media campaigns in a single, holistic view

Data from all your paid marketing channels is automatically captured and unified for analysis in cross channel marketing dashboards built for Tableau and Power BI, or for ad hoc analysis in your favorite BI tool.

Explore Cross Channel Dashboards
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Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals. 

Normalize metrics & Taxonomy

OneView brings together like metrics across different sources and channels for holistic reporting

Launch Cross channel dashboards

Track results with a dashboard that brings channel performance data together for a comprehensive view

Launch Cross channel dashboards

Track results with a dashboard that brings channel performance data together for a comprehensive view

Drill into Cross channel engagement KPIs

Easily compare KPIs by campaign, channel or source, by day, week, month or quarter

Maximize engagement & conversions

See which tactics deliver the most engagements and conversions at the best price

cross channel marketing data aggregation
Cross channel data aggregation

Analysis-ready datasets for your entire marketing ecosystem

ChannelMix captures, integrates and stores data from all of the marketing and media platforms you use in your marketing campaigns. 


Cross channel data UNIFICATION

Unified datasets and common KPIs for all your paid channels

ChannelMix OneView datasets bring together results from all your data sources, unifying them with common metrics and dimensions, for a holistic view of paid media performance.


cross channel marketing data integration
cross channel marketing data integration
Cross channel data UNIFICATION

Unified datasets and common KPIs for all your paid channels

ChannelMix OneView datasets bring together results from all your data sources, unifying them with common metrics and dimensions, for a holistic view of paid media performance.


cross channel marketing performance dashboard
Cross channel marketing Performance

One dashboard for all your paid media performance data

Report on paid media campaign KPIs across all your marketing channels in turnkey dashboards built for Tableau and Power BI. 

Explore Interactive Dashboard
Cross channel marketing funnel

Reporting for each stage of your marketing funnel across channels

See how different marketing channels affect impressions, engagements, interactions and conversions with a dedicated dashboard view.


cross channel marketing funnel
cross channel marketing funnel
Cross channel marketing funnel

Reporting for your each stage of your marketing funnel across channels

See how different marketing channels affect impressions, engagements, interactions and conversions with a dedicated dashboard view.


The Marketing Analytics Maturity curve

Build a foundation for the level of analysis you want to perform

The ChannelMix platform is deployed using our marketing analytics maturity curve, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - Monitor

Monitor marketing performance across channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

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Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 3 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

automated reporting and data workflow

ChannelMix provides a 360 view of all our digital analytics. I do not have to piece together reports and analysis from different digital media platforms. I now have one place to view performance and optimize spend.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2
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