Platform capabilities

Marketing Data Aggregation

Create a single source of truth with automated data aggregation and storage for your entire sales and marketing ecosystem

ChannelMix makes data gathering and preparation easy by centralizing and automating data aggregation from any marketing, media or sales platform and preparing it for analysis in one of our pre-built dashboards or your own dashboarding solution. 


channelmix data aggregation
Data source library

The most comprehensive library of data sources

ChannelMix connects to any data source by API, automated email, file upload and more. Best of all, you don't have to babysit data connections. We've got a team of data engineers who will monitor and manage everything for you.

Category

Categories
All Categories
Affiliate Marketing
Business Listing
Call Tracking
Content Platform
CRM
Data Management
Data Storage
Donation Platform
Email Marketing
Event Management
File Source
Influencer Marketing
LMS
Marketing Automation
Media Measurement
Media Platform
Paid Search
Paid Social
Project Management
Public Relations
Review Service
SEO
Social Analytics
Social Media
Social Media Management
Social Monitoring
Testing Platform
Third Party Data Stream
Time Tracking
Visualization
Web Analytics
Webinar
HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

data aggregation engine
The Marketing Analytics Maturity curve™

Build a foundation for the level of analysis you want to perform

The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - Automate

Automate performance reporting across marketing channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

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Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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LEVEL 2 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 2 - Optimize

Optimize marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 3 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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ChannelMix allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs.

MICHELLE K, SENIOR MARKETING ANALYST

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Request a solution consultation

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute phone call.

 
 

Schedule an introductory call with our team.

Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call. 

Schedule Intro Call