Platform capabilities

Marketing Data Aggregation

Create a single source of truth with automated data aggregation and storage for your entire sales and marketing ecosystem

ChannelMix makes data gathering and preparation easy by centralizing and automating data aggregation from any marketing, media or sales platform and preparing it for analysis in one of our pre-built dashboards or your own dashboarding solution. 


channelmix data aggregation
Data source library

The most comprehensive library of data sources

ChannelMix connects to any data source by API, automated email, file upload and more. Best of all, you don't have to babysit data connections. We've got a team of data engineers who will monitor and manage everything for you.

Category

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Business Listing
Call Tracking
Content Platform
CRM
Data Management
Data Storage
Donation Platform
Email Marketing
File Source
Media Measurement
Media Platform
Paid Search
Paid Social
Public Relations
Review Service
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Social Analytics
Social Media
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Testing Platform
Third Party Data Stream
Time Tracking
Visualization
Web Analytics
LMS
Marketing Automation
  • Email Marketing
    Act-On
  • adbutler logo
    Media Platform
    AdButler
  • Web Analytics
    Adobe Analytics
  • adparlor logo
    Media Platform
    Adparlor
  • adroll logo
    Media Platform
    AdRoll
  • advantage logo
    CRM
    Advantage
  • AWS Redshift icon
    Data Storage
    Amazon Redshift
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    File Source
    Amazon S3
  • Anedot logo
    Donation Platform
    Anedot
  • apple logo
    Paid Search
    Apple Search Ads
  • basis by Centro logo
    Media Platform
    Basis by Centro
  • bazaarvoice logo
    Business Listing, Review Service
    Bazaarvoice
  • bing logo
    Paid Search
    Bing Ads
  • boberdoo.com logo
    Call Tracking
    Boberdoo
  • box logo
    File Source
    Box
  • brandwatch logo
    Social Monitoring
    Brandwatch
  • brightedge logo
    SEO
    Brightedge
  • oracle bronto logo
    Email Marketing
    Bronto
  • callrail logo
    Call Tracking
    CallRail
  • calltrackingmetrics logo
    Call Tracking
    CallTrackingMetrics
  • campaign monitor logo
    Email Marketing
    Campaign Monitor
  • centro logo
    Media Platform
    Centro
  • File Source
    ChannelMix Email Upload
  • File Source
    ChannelMix File Upload
  • client success logo
    CRM
    ClientSuccess
  • conductor logo
    SEO
    Conductor
  • constant contact logo
    Email Marketing
    Constant Contact
  • crowdtangle logo
    Social Monitoring
    Crowdtangle
  • dialog direct logo
    Donation Platform
    Dialog Direct
  • elevate logo
    LMS
    Elevate
  • eloqua logo
    Email Marketing
    Eloqua
  • emfluence logo
    Email Marketing
    emfluence
  • exact target logo
    Email Marketing
    ExactTarget
  • extreme reach logo
    Media Platform
    Extreme Reach
  • eye return marketing logo
    Media Platform
    Eyereturn Marketing
  • facebook logo
    Paid Social, Social Media
    Facebook
  • five9 logo
    Call Tracking
    Five9
  • flashtalking logo
    Media Platform
    Flashtalking
  • freewheel logo
    Media Platform
    Freewheel
  • google ads logo
    Paid Search
    Google Ads
  • google analytics logo
    Web Analytics
    Google Analytics
  • google big query
    Data Storage
    Google BigQuery
  • google campaign manager logo
    Media Platform
    Google Campaign Manager
  • google data studio logo
    Visualization
    Google Data Studio
  • google display & video 360 logo
    Media Platform
    Google Display & Video 360
  • google drive logo
    File Source
    Google Drive
  • google my business logo
    Business Listing, Review Service
    Google My Business
  • google search ads 360 logo
    Media Platform
    Google Search Ads 360
  • google search console logo
    SEO
    Google Search Console
  • google sheets logo
    File Source
    Google Sheets
  • harvest logo
    Time Tracking
    Harvest
  • HubSpot logo
    CRM
    Hubspot
  • IBM Watson logo
    Marketing Automation
    IBM Watson
  • impact logo
    Media Platform
    Impact
  • innovid logo
    Media Platform
    Innovid
  • insightexpress logo
    Media Measurement
    InsightExpress
  • instagram logo
    Social Media
    Instagram
  • integral ad science logo
    Media Measurement
    Integral Ad Science
  • iQ media logo
    Media Measurement
    iQmedia
  • kenshoo logo
    Media Platform
    Kenshoo
  • kochava logo
    Media Measurement
    Kochava
  • libsyn logo
    Content Platform
    Libsyn
  • linkedin logo
    Paid Social, Social Media
    LinkedIn
  • liquid planner logo
    Time Tracking
    LiquidPlanner
  • looker logo
    Visualization
    Looker
  • lotame logo
    Data Management
    Lotame
  • mailchimp logo
    Email Marketing
    MailChimp
  • marchex logo
    Call Tracking
    Marchex
  • marin logo
    Media Platform
    Marin
  • Marketo logo
    Email Marketing
    Marketo
  • mediamath logo
    Media Platform
    MediaMath
  • microsoft SQL server logo
    Data Storage
    Microsoft SQL Server
  • Millard brown digital logo
    Media Measurement
    Millward Brown Digital
  • Moz logo
    SEO
    Moz
  • mySQL logo
    Data Storage
    MySQL
  • nanigans logo
    Media Platform
    Nanigans
  • netbase logo
    Social Monitoring
    NetBase
  • ooyala logo
    Media Platform
    Ooyala
  • optimizely logo
    Testing Platform
    Optimizely
  • outbrain logo
    Media Platform
    Outbrain
  • paramount communications group logo
    Email Marketing
    Paramount Communications Group
  • pepperjam logo
    Affiliate Marketing
    Pepperjam
  • postgreSQL logo
    Data Storage
    PostgreSQL
  • power bi logo
    Visualization
    Power BI
  • quantcast logo
    Web Analytics
    Quantcast
  • quintly logo
    Social Monitoring
    Quintly
  • Third Party Data Stream
    Randall-Reilly
  • Media Platform
    Rocket Fuel
  • CRM
    Salesforce
  • Email Marketing
    Salesforce Pardot
  • SEO
    SEMrush
  • Media Platform
    Sizmek
  • Paid Social
    Snapchat
  • Social Media Management
    Spredfast
  • Media Platform
    StackAdapt
  • SEO
    STAT
  • Visualization
    Tableau
  • Content Platform
    Taboola
  • Media Platform
    The Trade Desk
  • Third Party Data Stream
    The Weather Company
  • Content Platform
    Tinypass
  • Social Analytics
    TrackMaven
  • Public Relations
    Trendkite
  • Media Platform
    TubeMogul
  • CRM
    Tubular
  • Twitter logo
    Paid Social, Social Media
    Twitter
  • Social Analytics, Social Monitoring
    Unmetric
  • Email Marketing
    WhatCounts
  • Paid Search
    Yahoo Gemini
  • Visualization
    Yellowfin
  • Business Listing, Review Service
    Yext
  • YouTube logo
    Social Media
    YouTube
HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

data aggregation engine
The Marketing Analytics Maturity curve

Build a foundation for the level of analysis you want to perform

The ChannelMix platform is deployed using our marketing analytics maturity curve, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - Monitor

Monitor marketing performance across channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

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Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

Learn More
Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

Learn More
Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

Learn More
LEVEL 3 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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ChannelMix allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs.

MICHELLE K, SENIOR MARKETING ANALYST

Read ChannelMix reviews on G2
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