Platform capabilities

Sales & Marketing Pipeline Analysis

Align sales and marketing in a holistic pipeline view

Create a single source of truth for the sales and marketing pipeline with a dashboard that connects marketing spend and lead generation to their sales outcomes.

Explore the Dashboard
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single source of truth for entire sales and marketing pipeline
Integrate marketing & Sales data

A single source of truth for your entire sales and marketing ecosystem

ChannelMix bridges the gap between marketing and sales platforms, unifying performance data across platforms and CRMs into comprehensive datasets that are updated automatically every day. 


End-to-end pipeline Analysis

Analyze sales and marketing performance in one holistic pipeline

Analyze your sales and marketing pipeline across all stages—from spend all the way to customer acquisition.


one sales and marketing pipeline dashboard
one sales and marketing pipeline dashboard
End-to-end pipeline Analysis

Align sales and marketing pipeline KPIs in one dashboard view

Analyze your sales and marketing pipeline across all stages—from spend all the way to customer acquisition.


marketing pipeline conversion KPIs
actionable Pipeline Insights

Have more data-driven conversations with your sales team

Close the feedback loop with your sales team by leveraging actionable KPIs like conversion rates, CPL and CPA to identify and resolve weak spots in the pipeline. 


Marketing pipeline performance trends

Understand how marketing impacts pipeline KPIs over time

View and compare KPI performance trends to see the impact of new campaigns, changes in spend or strategy, seasonality and more. 


marketing pipeline performance trends
marketing pipeline performance trends
Marketing pipeline performance trends

One dashboard for all your paid media performance data

View and compare KPI performance trends to see the impact of new campaigns, changes in spend or strategy, seasonality and more. 


The Marketing Analytics Maturity curve™

Build a foundation for the level of analysis you want to perform

The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - Monitor

Monitor marketing performance across channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

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Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

Learn More
Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

Learn More
Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 3 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

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Get 30 days of automated campaign KPIs tailored to your marketing goals and strategies.

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Schedule an introductory call with our team.

Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call.

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