Platform capabilities

Sales & Marketing Pipeline Analysis

Align sales and marketing in a holistic pipeline view

Create a single source of truth for the sales and marketing pipeline with a dashboard that connects marketing spend and lead generation to their sales outcomes.

single source of truth for entire sales and marketing pipeline

Integrate marketing & Sales data

A single source of truth for your entire sales and marketing ecosystem

End-to-end pipeline Analysis

Analyze sales and marketing performance in one holistic pipeline

one sales and marketing pipeline dashboard

one sales and marketing pipeline dashboard

End-to-end pipeline Analysis

Align sales and marketing pipeline KPIs in one dashboard view

marketing pipeline conversion KPIs

actionable Pipeline Insights

Have more data-driven conversations with your sales team

Marketing pipeline performance trends

Understand how marketing impacts pipeline KPIs over time

marketing pipeline performance trends

marketing pipeline performance trends

Marketing pipeline performance trends

One dashboard for all your paid media performance data

HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

The Marketing Analytics Maturity curve

Build a foundation for the level of analysis you want to perform

The ChannelMix platform is deployed using our marketing analytics maturity curve, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - Monitor

Monitor marketing performance across channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

Automated Reporting

Get visibility into marketing performance for each marketing channel

Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

LEVEL 3 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

Channel Attribution

Understand how marketing channels work together to generate conversions

LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

Start Your Free Trial

Get 30 days of automated campaign KPIs tailored to your marketing goals and strategies.

Schedule an introductory call with our team.

Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call.

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