Platform capabilities
Sales & Marketing Pipeline Analysis
Align sales and marketing in a holistic pipeline view
Create a single source of truth for the sales and marketing pipeline with a dashboard that connects marketing spend and lead generation to their sales outcomes.
Integrate marketing & Sales data
A single source of truth for your entire sales and marketing ecosystem
ChannelMix bridges the gap between marketing and sales platforms, unifying performance data across platforms and CRMs into comprehensive datasets that are updated automatically every day.
actionable Pipeline Insights
Have more data-driven conversations with your sales team
Close the feedback loop with your sales team by leveraging actionable KPIs like conversion rates, CPL and CPA to identify and resolve weak spots in the pipeline.
The Marketing Analytics Maturity curve™
Build a foundation for the level of analysis you want to perform
The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.
LEVEL 1 - Monitor
Monitor marketing performance across channels
Data Aggregation
Eliminate manual data pulls with automated aggregation across sources
Automated Reporting
Get visibility into marketing performance for each marketing channel
Cross-Channel Reporting
Unify like metrics across sources for a holistic view of marketing performance
LEVEL 3 - EXECUTE
Execute marketing campaigns that maximize ROI
Campaign Planning
Set campaign goals and budgets to track progress across channels
Channel Attribution
Understand how marketing channels work together to generate conversions
LEVEL 4 - PREDICT
Predict outcomes based on current and past performance
Media Mix Modeling
Use predictive modeling to optimize your media mix and spend
HOW IT WORKS
All of the performance insight, none of the prep work
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.
Schedule an introductory call with our team.
Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call.