Platform capabilities

Marketing & Media Mix Modeling

Harness the power of predictive media mix modeling to plan marketing spend and predict ROI — no data science skills required.

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dashboard for media mix modeling
MEDIA MIX MODELING DASHBOARD

Optimize and predict marketing performance & ROI

You don’t need any special skills to use Alight’s data models. With our media mix dashboard, you just need to input your planned spend, click a button and let ChannelMix work its magic.

Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals. 

Normalize metrics & Taxonomy

OneView brings together like metrics across different sources and channels for holistic reporting

Launch Cross channel dashboards

Track results with a dashboard that brings channel performance data together for a comprehensive view

Launch Cross channel dashboards

Track results with a dashboard that brings channel performance data together for a comprehensive view

Drill into Cross channel engagement KPIs

Easily compare KPIs by campaign, channel or source, by day, week, month or quarter

Maximize engagement & conversions

See which tactics deliver the most engagements and conversions at the best price

spend optimization with media mix modeling

Identify the optimal media mix

Alight’s media mix models can help you determine where, when and how much to spend to generate stronger ROI in your next campaign.


Predict campaign results

Discover whether your planned level of spending is enough to help you hit your lead and sales goals.


roi predictor with media mix modeling
cross channel marketing performance dashboard

Predict campaign results

Predict whether your planned level of spending is enough to help you hit your lead and sales goals.


media mix modeling scenario planner

Run scenarios without spending a dime

ChannelMix’s built-in calculators give you the power to see what would happen if you redirected your budget to other channels.


How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

automated reporting and data workflow

A powerful modeling engine for your entire sales and marketing ecsoystem



Data Aggregation

ChannelMix automatically collects, unifies and stores the years of historical data required to build a useful marketing mix model.

Data Modeling

ChannelMix applies its compositional machine-learning model to your data to maximize your target variable. The model supports inclusion of other datasets like weather and geography for greater accuracy.

Data Visualization

Explore the model with the Spend Optimizer and ROI Predictor built into Alight's media mix model dashboard.

Every marketer should be able to tap into the power of marketing mix models. And that’s really why we built these solutions — to make data science available to people who aren’t data scientists.

TYLER MITCHELL, DATA SCIENTIST

Previous: Multi-touch attribution

Optimize your customers' path to conversion with rule-based and data-driven attribution models.

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Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo. Schedule yours below.