Platform capabilities

Marketing & Media Mix Modeling

Harness the power of predictive media mix modeling — no data science or querying skills required

ChannelMix brings media mix modeling to any marketing team without requiring advanced data science skills. Just pipe in historic data and set your budget, and ChannelMix will tell you where and how much to invest.

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marketing and media mix modeling

IDENTIFY OPTIMAL Marketing MIX

Learn where, when and how much you should spend in your next campaign

TEST ALTERNATIVES

Experiment with different channels and levels of spend — before you spend a dime

TEST ALTERNATIVES

Experiment with different channels and levels of spend — before you spend a dime

Predict future results

Determine if your planned spend will help your campaign reach its lead or sales goals

multi-channel media mix modeling f
Comprehensive media mix Modeling analysis

A model that encompasses every marketing and media platform you use

ChannelMix collects, unifies and stores years of marketing, media and sales data in model-ready datasets — the raw material you need for your media mix model.


Advanced Data science in an easy-to-use interface

Advanced modeling capabilities without writing a single line of code

Alight’s team of data scientists build and implement statistical media mix modeling that uses your historical performance data to forecast future results.


media mix modeling made easy
media mix modeling made easy
Advanced Data science in an easy-to-use interface

Advanced modeling capabilities without writing a single line of code

Alight’s team of data scientists build and implement a statistical model that uses your historical performance data to forecast future results.


media mix modeling and spend optimization
Marketing & Media Mix ROI CaLcuLations

Build media plans that deliver maximum ROI

Explore your model with ChannelMix’s turnkey dashboards and their built-in media mix calculators.

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HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

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The Marketing Analytics Maturity curve

Build a foundation for the level of analysis you want to perform

The ChannelMix platform is deployed using our marketing analytics maturity curve, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - Monitor

Monitor marketing performance across channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

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Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 2 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 3 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call. Schedule yours below.

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