Platform capabilities

Multi-Touch Attribution

Rule-based and data-driven multi-touch attribution models that measure the influence and value of your marketing channels.

Request Demo
  • Placeholder
Image
cross channel marketing data integration

Find your top-performing channels

Drill into channel performance by ROI, interactions, conversions, conversion value and other KPIs using multiple attribution models built into Alight’s dashboards.

Measure the weighted value and ROI of each marketing channel

By combining media data with conversion pathing data, you can understand the value and ROI each channel generates — so you can direct your budget where it will do the most good.

cross channel marketing performance dashboard
cross channel marketing performance dashboard

Measure the value and ROI of each marketing channel

By combining media data with conversion pathing data, you can understand the value and ROI each channel generates — so you can direct your budget where it will do the most good.

cross channel marketing performance dashboard

Gain new insight into customers’ path to conversion

Discover which touchpoints lead your prospects to become customers and how long that journey is.

gatesman agency analytics

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

ChannelMix provides a 360 view of all our digital analytics. I do not have to piece together reports and analysis from different digital media platforms. I now have one place to view performance and optimize spend.

TRACY H, VP OF MARKETING

Read ChannelMix reviews on G2
MULTI-TOUCH ATTRIBUTION MODELING

1st-party attribution models at your fingertips

With ChannelMix, you’re not limited to one attribution model. Our dashboards come with an array of models that you can apply to your digital marketing data. Best of all, these models are future-proof, no 3rd-party cookies or pixels required.

Rule-Based Models

  • Single and multi-touch models

    Understand channel impact based on first and last-click, linear, U-shaped and time decay models

  • Vendor-agnostic weighting

    A non-biased, de-duped attribution model that doesn’t favor a specific source like Facebook or Google

  • No 3rd-party cookies required

    ChannelMix Conversion metric uses web conversion events as a source of truth NOT 3rd-party pixels and tags

  • Weighted value and ROI calculations

    Combination of media datasets with web datasets allows for spend, ROI and value metrics for each channel

DATA-DRIVEN MODEL

  • Increased accuracy

    Data-driven model uses converting and non-converting paths to deliver more accurate, more complete attribution

  • More flexible inputs

    Data-driven models can accept inputs outside Google Analytics' standard, position-based interactions

  • No 3rd-party cookies required

    ChannelMix ID and ChannelMix Conversions rely only on 1st-party, functional cookies NOT 3rd-party pixels and tags

  • Weighted value and ROI calculations

    Combination of media datasets with web datasets allows for spend, ROI and value metrics for each channel, including impression-based platforms

automated reporting and data workflow

A future-proof solution for multi-channel attribution



Data Tracking

ChannelMix Conversion Tracking is the standard target variable for our attribution models, creating a single, unified metric for important web events. Best of all, it doesn't require any 3rd-party cookies.

Data Aggregation

Combining media data with web conversion pathing data provides more in-depth insight into how channel spend turns into channel value.

Data Unification

Combining media data with web conversion pathing data provides more in-depth insight into how channel spend turns into channel value.

Data Modeling

ChannelMix applies rule-based and data-driven attribution models to the data to provide more accurate, more actionable insight.

LEARN MORE >>

Data Visualization

Within your Multi-Touch Attribution dashboard, you can quickly toggle between types of models for a comprehensive look at your customers' path to conversion.

You don’t have to wrestle with your data anymore. Our team does the hard work of connecting and unifying your cross-channel data so it’s ready and waiting for you.

SETH BISHOP, DATA SUPPORT MANAGER

Previous: Pipeline analytics & forecasting

Understand the impact of each marketing campaign and channel on target outcomes like web leads and sales.

Go to Pipeline Analytics

Next: Marketing & media mix modeling

Plan your marketing spend and predict performance with a marketing mix model.

Go to Media Mix Modeling

Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo. Schedule yours below.