Platform capabilities
Sales & Marketing Pipeline Forecasting
Build forecasts across the entire marketing and sales pipeline with the click of a button
ChannelMix draws on historical marketing and sales data from spend to sale to deliver pipeline forecasting and goal-setting capabilities right inside your Tableau or Power BI dashboard.
End-to-end Pipeline forecasting
Leverage years of historical marketing and sales data to forecast performance
Set a baseline to build your forecast on, using historical performance data from your entire sales and marketing ecosystem. Choose a timeframe that most accurately reflects your upcoming campaign.
Pipeline forecast vs. actual trendline
Track progress toward goals in real time
As actual results roll in, the forecast trendline will update to reflect the progress of your campaign.
The Marketing Analytics Maturity curve™
Build a foundation for the level of analysis you want to perform
The ChannelMix platform is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.
LEVEL 1 - Monitor
Monitor marketing performance across channels
Data Aggregation
Eliminate manual data pulls with automated aggregation across sources
Automated Reporting
Get visibility into marketing performance for each marketing channel
Cross-Channel Reporting
Unify like metrics across sources for a holistic view of marketing performance
LEVEL 3 - EXECUTE
Execute marketing campaigns that maximize ROI
Campaign Planning
Set campaign goals and budgets to track progress across channels
Channel Attribution
Understand how marketing channels work together to generate conversions
LEVEL 4 - PREDICT
Predict outcomes based on current and past performance
Media Mix Modeling
Use predictive modeling to optimize your media mix and spend
HOW IT WORKS
All of the performance insight, none of the prep work
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.
Schedule an introductory call with our team.
Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call.