Platform capabilities

Sales & Marketing Pipeline Analytics 

Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.

  • Get daily visibility into marketing performance KPIs
  • Align marketing to sales revenue and customer acquisition goals
  • Attribute leads and sales to campaigns to maximize ROI
  • Optimize targeting strategies and media spend with built in predictive models

Analyze and forecast marketing's impact on sales pipeline

Create a single source of truth for the sales and marketing pipeline with a dashboard that connects marketing spend and lead generation to their sales outcomes.

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pipeline forecasting dashboard Tableau
sales and marketing pipeline single source of truth
INTEGRATE SALES & MARKETING DATA

A single source of truth for your entire sales and marketing ecosystem

ChannelMix bridges the gap between marketing and sales platforms, unifying performance data across platforms and CRMs into comprehensive datasets that are updated automatically every day. 

END-TO-END PIPELINE ANALYSIS

Analyze sales and marketing performance in one holistic pipeline

Analyze your sales and marketing pipeline across all stages—from spend all the way to customer acquisition.

calculate future performance based on budget and revenue goals
pipeline forecasting calculator
Plan Budget and Pipeline Stage Goals

Calculate pipeline targets based on budget and acquisition goals

What KPI do you want to focus on — impressions, leads, customers? Input your goal into the calculator to see what it will take to hit that target. 

historical marketing and sales data to forecast performance
End-to-end Pipeline forecasting 

Leverage years of historical marketing and sales data to forecast performance

Set a baseline to build your forecast on, using historical performance data from your entire sales and marketing ecosystem. Choose a timeframe that most accurately reflects your upcoming campaign.

Plan Budget and Pipeline Stage Goals

Calculate pipeline targets based on budget and acquisition goals

What KPI do you want to focus on — impressions, leads, customers? Input your goal into the calculator to see what it will take to hit that target. 

calculate future performance based on budget and revenue goals
pipeline forecasting calculator
Plan Budget and Pipeline Stage Goals

Calculate pipeline targets based on budget and acquisition goals

What KPI do you want to focus on — impressions, leads, customers? Input your goal into the calculator to see what it will take to hit that target. 

pipeline forecast vs. actual forecast
Pipeline forecast vs. actual trendline

Track progress toward goals in real time

As actual results roll in, the forecast trendline will update to reflect the progress of your campaign.

Pipeline forecasting calculator

Run different pipeline scenarios before you invest time and resources

See how different levels of spend impact results at every stage of the funnel with Alight’s forecasting calculator, built into our turnkey dashboards for Tableau and Power BI.

pipeline forecasting scenario summary
pipeline forecasting scenario summary
Pipeline forecasting calculator

Run different pipeline scenarios before you invest time and resources

See how different levels of spend impact results at every stage of the funnel with Alight’s forecasting calculator, built into our turnkey dashboards for Tableau and Power BI.

The Marketing Analytics Maturity curve™

A four-level framework for continuous analytics improvement

Our solutions are deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - MEASURE

Set a baseline for marketing performance metrics

Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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LEVEL 2 - Optimize

Optimize marketing campaigns to maximize ROI

Campaign Pacing

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Multi-Touch Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 3 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

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Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 45-minute solution demo. Schedule yours below.