ChannelMix Modeling Engine

Unlock the benefits of data science without needing to add to your tech stack, learn new skills or develop your own models. 

FUTURE-PROOF ATTRIBUTION & MEDIA MIX MODELS

Attribute and predict marketing impact and ROI

Rule-based, multi-touch attribution

Calculate weighted channel value and ROI using standard single and multi-touch models 

  • Single and multi-touch models
    First-click, last-click, linear, U-shaped and time decay models
  • Value and ROI calculations
    Spend and performance data from digital marketing channels provides context to web conversion data
  • Position-based interactions
    Model examines steps in converting paths in Google Analytics
  • Vendor-agnostic weighting
    Non-biased, de-duped model that doesn’t favor a specific source like Facebook or Google
  • Future-proof, privacy-compliant model
    Relies on ChannelMix Tracking, which requires no 3rd-party cookies

Data-driven, multi-touch attribution

Calculate weighted channel value and ROI using ChannelMix's data-driven attribution model 

  • Markov chain probability model
    Calculates likelihood of conversion based on steps in converting and non-converting paths in Google Analytics
  • Value and ROI calculations
    Spend and performance data from digital marketing channels provides context to web conversion data
  • More flexible inputs
    Model can support different interaction types that aren't tied to clicks and position
  • Vendor-agnostic weighting
    Non-biased, de-duped model that doesn’t favor a specific source like Facebook or Google
  • Future-proof, privacy-compliant model
    Relies on ChannelMix Tracking, which requires no 3rd-party cookies

Marketing & media mix modeling

Plan your optimal marketing mix and predict ROI using ChannelMix's machine-learning model 

  • Compositional machine learning model
    Leverages two years of historical data to make predictions about performance and ROI
  • Spend planning and ROI prediction
    Spend and performance data from digital marketing channels provides context to web conversion data
  • Holistic, non-linear inputs
    Model accepts data inputs from traditional, digital and 3rd-party sources independent of click-path
  • Vendor-agnostic weighting
    Non-biased, de-duped model that doesn’t favor a specific source like Facebook or Google
  • Future-proof, privacy-compliant model
    Relies on ChannelMix Tracking, which requires no 3rd-party cookies

Data science can help clients find insights that might be hiding beneath the surface of their data. We help them better understand trends in historical data and predict the future

Tyler Mitchell, Data Scientist, alight analytics

Data science can help clients find insights that might be hiding beneath the surface of their data. We help them better understand trends in historical data and predict the future

TYLER MITCHELL, DATA SCIENTIST, ALIGHT ANALYTICS

TURNKEY ATTRIBUTION & MEDIA MIX MODELING DASHBOARDS

Explore modeled data with dashboards for attribution and media mix analysis

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Multi-Touch Attribution

Explore attribution models to understand and optimize your customers' paths to conversion. Learn more >>

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Media Mix Modeling

Run budget scenarios and predict the return on investment for your marketing and media mix. Learn more >>

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