DATA BLENDING FOR MARKETING ANALYTICS
Harmonize your most important marketing data sources in a single, always-on dataset for channel and campaign reporting.
No More Data Silos
ChannelMix OneView’s data blending technology creates unified datasets with a normalized taxonomy, matching campaign names and metrics across sources, so you have a holistic view of channel performance.
Use OneView to assess an entire campaign’s trajectory. Break out individual media sources, so you can spot the leaders and underperformers on the fly. Build marketing dashboards with unprecedented depth and context.
OneView, Many Data Sources
It doesn’t matter if you’re monitoring a few sources or 50. OneView’s data blending technology works with essentially any source of marketing, media or sales data. Handpick the sources you want included in your ChannelMix OneView. Or select from one of our most popular structures.
Search, social and digital all in one dashboard
Paid campaign results across all search engines
Paid campaign results across all social platforms
Engagement metrics across all social platforms
Performance metrics for your site in one place