Automated data blending for marketing analytics
Standardize and map fields across your marketing data ecosystem
ChannelMix OneView’s data blending technology brings together all of your marketing, media, web and sales data into unified, analysis-ready datasets. OneViews normalize taxonomies and metrics across sources, mapping like fields together for holistic analysis.
How ChannelMix OneView Works
Your OneView datasets are stored in ChannelMix, Alight’s best-in-class platform for marketing data aggregation and management.
ChannelMix connects, cleans and stores data from any source. Then it blends data fields from each source, matching campaign names and metrics, so you have one combined view of performance across channels — ready to use with our out-of-the-box marketing dashboards for Tableau and Power BI.
Use OneView to assess media and campaign performance holistically without losing the ability to drill down into specific channels, platforms, campaigns and ads.
It doesn't matter if you're tracking one data source or 50, OneView can bring them together.
OneView normalizes taxonomy between sources, so you'll know that 'X' for Facebook equals 'Y' for Twitter.
Sick of joining and blending data yourself? Tell us which sources you want to join, and let OneView handle it for you.
OneView datasets live in ChannelMix, ready for analysis in one of our solutions or your BI tool of choice.