ChannelMix | OneView
Automated data blending for marketing analytics
ChannelMix OneView brings together your most important marketing data sources in a single, always-on dataset for channel and campaign reporting.
ChannelMix | Marketing Intelligence Platform
Data Blending for Marketing Analytics
Harmonize your most important marketing data sources in a single, always-on dataset for channel and campaign reporting.
Standardize and map fields across your marketing data ecosystem
ChannelMix OneView’s data blending technology creates unified datasets with a normalized taxonomy, matching campaign names and metrics across sources, so you have a holistic view of channel performance.
How It Works
Your OneView dataset is stored in ChannelMix, Alight’s best-in-class platform for marketing data aggregation and management.
ChannelMix connects, cleans and stores data from any source. Then it blends data fields from each source, matching campaign names and metrics, so you have one combined view of performance across channels — ready to use with one of our marketing analytics solutions or your choice of BI or dashboarding solution.
Use OneView to assess an entire campaign’s trajectory. Break out individual media sources, so you can spot the leaders and underperformers on the fly. Build marketing dashboards with unprecedented depth and context.
It doesn’t matter if you’re tracking one data source or 50, OneView can bring them together.
OneView normalizes taxonomy between sources, so you’ll know that ‘X’ for Facebook equals ‘Y’ for Twitter.
Sick of joining and blending data yourself? Tell us which sources you want to join, and let OneView handle it for you.
OneView datasets live in ChannelMix, ready for analysis in one of our solutions or your BI tool of choice.
Request a solution consultation
Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute phone call.