Expert analysis and recommendations
Start your marketing analytics journey here.
Our team will review your entire marketing funnel to see what’s working, what’s missing and — most importantly — what you should do next.
Each playbook encompasses three critical components of a data strategy – tracking, measurement and reporting. At the end of the engagement, your team will receive a set of formalized recommendations to advance your marketing analytics practice.
Tracking Strategy
We’ll review your marketing data ecosystem to make sure the essential web and media elements are correctly tracked, inculding an audit of your Google Analytics implementation.Measurement Strategy
Identify your essential KPIs and conversion points and ensure you’re crediting results to the correct marketing tactics and strategies.
Reporting Strategy
Review your current process for sharing data and insights, and develop a long-term vision for communicating results to the right audiences.
