ChannelMix | Marketing Analytics & Strategy

Marketing Analytics Playbook

Commission your own Marketing Analytics Playbook, an exhaustive and authoritative report on evolving your data strategy.

ChannelMix | Web Analytics Support & Services

Track and Optimize Your Website with Google Analytics

Get a more accurate view of your online marketing performance with expertise and services that encompass your entire online funnel.


Expert analysis and recommendations

Start your marketing analytics journey here.

Our team will review your entire marketing funnel to see what’s working, what’s missing and — most importantly — what you should do next.

Each playbook encompasses three critical components of a data strategy – tracking, measurement and reporting. At the end of the engagement, your team will receive a set of formalized recommendations to advance your marketing analytics practice.

Tracking Strategy

We’ll review your marketing data ecosystem to make sure the essential web and media elements are correctly tracked, inculding an audit of your Google Analytics implementation.

Measurement Strategy

Identify your essential KPIs and conversion points and ensure you’re crediting results to the correct marketing tactics and strategies.

Reporting Strategy

Review your current process for sharing data and insights, and develop a long-term vision for communicating results to the right audiences.

Request a solution consultation

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute phone call.


Why We’re Better Than Marketing Analytics Software


Powerful enough for the biggest, baddest datasets. Nimble enough for the most precise questions.


Get a game plan for harnessing your marketing data for sharper insights that answer your toughest questions.

Services & Support

Expert help for everything that software can’t do. Fully supported platform and service hours included.