ChannelMix | Marketing Analytics & Strategy
Marketing Analytics Playbook
Commission your own Marketing Analytics Playbook, an exhaustive and authoritative report on evolving your data strategy.
ChannelMix | Web Analytics Support & Services
Track and Optimize Your Website with Google Analytics
Get a more accurate view of your online marketing performance with expertise and services that encompass your entire online funnel.
Expert analysis and recommendations
Start your marketing analytics journey here.
Our team will review your entire marketing funnel to see what’s working, what’s missing and — most importantly — what you should do next.
Each playbook encompasses three critical components of a data strategy – tracking, measurement and reporting. At the end of the engagement, your team will receive a set of formalized recommendations to advance your marketing analytics practice.
Tracking StrategyWe’ll review your marketing data ecosystem to make sure the essential web and media elements are correctly tracked, inculding an audit of your Google Analytics implementation.
Identify your essential KPIs and conversion points and ensure you’re crediting results to the correct marketing tactics and strategies.
Review your current process for sharing data and insights, and develop a long-term vision for communicating results to the right audiences.
How can Alight Analytics help you?
Get a full-scale solution for answering your most important questions about marketing performance. Tap into Alight’s best-in-class technology, support and strategy.
Why We’re Better Than Marketing Analytics Software
Powerful enough for the biggest, baddest datasets. Nimble enough for the most precise questions.
Get a game plan for harnessing your marketing data for sharper insights that answer your toughest questions.
Services & Support
Expert help for everything that software can’t do. Fully supported platform and service hours included.