MarTech Series, an information source for the marketing industry, is sharing the news about the latest innovation from Alight Analytics: ChannelMix Keys, a powerful resource for cross-channel marketing attribution.
With ChannelMix Keys, marketers generate a single multi-character tag or “key” that can be attached to ad campaigns on Facebook, Google, Twitter, YouTube and other online and offline advertising platforms, giving marketers insight into:
- Channel attribution, performance
- Automated budget pacing for all channels
- Goals and objectives specific to the cross-channel campaign