AdButler, Basis by Centro Join ChannelMix’s Library

Alight Analytics Press Releases

ChannelMix, Alight Analytics’ marketing intelligence platform, has added connections to two platforms for programmatic advertising, AdButler and Basis by Centro. 

AdButler is now part of the ChannelMix Control Center library.
Basis by Centro is now part of the ChannelMix Control Center library.
  • Basis, powered by Centro, is an AI-powered DSP with a comprehensive approach to direct, programmatic, social and search. 

Need to establish a link to either platform? Just follow the on-screen prompts on the Connect page of ChannelMix Control Center. 

ChannelMix aggregates, unifies and stores data from essentially any marketing, media or sales platform. As much as possible, Alight uses API connections like the ones for AdButler and Basis because they let ChannelMix pull data directly from the source platform. 

But, if an API isn’t available, ChannelMix can take in data through automated email or secure FTP processes or direct file uploads.

Check out ChannelMix’s existing library of data sources at this page. Don’t see a source that you need? Our Data Solutions team will still find a way to support it. Just let us know!