ChannelMix, Alight Analytics’ marketing intelligence platform, has added connections to two platforms for programmatic advertising, AdButler and Basis by Centro.
- AdButler is a powerful but flexible ad-serving platform, with a full set of tools for publishers and advertisers.
- Basis, powered by Centro, is an AI-powered DSP with a comprehensive approach to direct, programmatic, social and search.
Need to establish a link to either platform? Just follow the on-screen prompts on the Connect page of ChannelMix Control Center.
ChannelMix aggregates, unifies and stores data from essentially any marketing, media or sales platform. As much as possible, Alight uses API connections like the ones for AdButler and Basis because they let ChannelMix pull data directly from the source platform.
But, if an API isn’t available, ChannelMix can take in data through automated email or secure FTP processes or direct file uploads.