Alight Analytics Announces New Client: IBT Industrial Solutions

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KANSAS CITY, MO—Alight Analytics, an independent marketing firm in Kansas City, Missouri has taken on a new client: IBT Industrial Solutions, a global leader in industrial supplies.

IBT has partnered with Alight Analytics to provide reporting and analytics solutions for the company’s email service, Prime Mover, as well as their website.  IBT will also take advantage of Alight’s ChannelMix Full-Service solution, which is designed to integrate performance data from the company’s various online and offline data sources and provide multi- and omni-channel attribution modeling.  As ChannelMix Full-Service is a turn-key product, IBT will also receive a dedicated team of marketing analysts who will provide them with custom reporting dashboards, account and data management services, as well as the industry’s best insights and analysis.

“We here at Alight are excited for the opportunity to work with IBT,” said Michelle Jacobs, Alight Analytics Co-Founder. “We feel our ChannelMix Full-Service solution will help IBT see with full clarity how their various online and offline marketing channels are influencing and impacting their ROI.  Our expert staff of data analytics professionals will be able display, through the use of the industry’s best data visualization tools, which of their marketing campaigns are working and how they can improve those that are underperforming.”

About IBT Industrial Solutions

IBT Industrial Solutions is a leading, full-service industrial supplier. Founded in1949, IBT has been helping customers maintain efficient, productive, and safe workplace facilities through quality industrial MRO supplies, products, and services. Top-notch industrial expertise and superior customer service set IBT apart. IBT has nearly 40 stocking locations throughout the United States, and is headquartered in the Kansas City suburb of Merriam, Kansas.

About Alight Analytics

Alight Analytics delivers global marketers powerful, actionable marketing analytics. As a pioneer in the space, Alight has been offering its holistic analytics platform and services since 2007. With a talented team of dedicated experts, a proven process and the industry’s best platform, Alight reveals omni-channel insights to enable marketers to optimize all their marketing channels. These insights significantly increase marketing ROI across their entire marketing portfolio – both online and offline. As the only marketing analytics firm to provide a full-service solution, Alight integrates its clients’ own marketing data in its cloud-based ChannelMix Big Data warehouse, builds custom dashboards, delivers regular, proactive insights and creates powerful attribution and predictive models to ensure future success.

Alight Analytics was named the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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