KANSAS CITY, MO – Wellmark Blue Cross and Blue Shield, an eco-friendly mutual insurance company serving Iowa and South Dakota, chose Alight Analytics to provide multi-channel marketing measurement and web analytics services. Alight Analytics is tasked with the job of linking Wellmark’s disparate marketing channels and related performance data together, resulting in a clear understanding of ROI and a holistic view of results.
Alight Analytics is a marketing analytics firm providing dashboard reporting, marketing performance data management, marketing tracking configuration, web analytics management and statistical modeling services. Alight’s multi-channel data integration pulls in both online and offline data including traditional, direct, digital, and social media, mobile, website, and revenue data to provide its clients with customized dashboards on demand.
As a Google Analytics Certified Partner and Authorized Premium Reseller, Alight’s dedicated analytics team will utilize Google Analytics as the web analytics solution to capture all website interactions and online marketing responses for Wellmark. Using its Focus Point Enterprise Solution, Alight Analytics will provide Wellmark with measurement strategies, performance insights, ongoing performance analysis, data integration management and tracking strategy.
“Alight Analytics is excited to be working with Wellmark,” said Matt Hertig, co-founder of Alight Analytics. “Our deep experience with Google Analytics and our team of top-notch data scientists will provide a powerful combination for Wellmark Blue Cross Blue Shield.”
ABOUT WELLMARK BLUE CROSS AND BLUE SHIELD
Wellmark Blue Cross and Blue Shield is a eco-friendly mutual insurance company with roots as a non-profit organization, now owned by its policyholders. Wellmark and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota. And through the Blue Cross Blue Shield Association, Wellmark is part of a trusted national network that covers more than 100 million Americans. Wellmark is dedicated to working with physicians, hospitals, customers, and other stakeholders to transform the health care system in Iowa and South Dakota and help to slow rising health care costs.
ABOUT ALIGHT ANALYTICS
Alight Analytics is the premier, independent marketing analytics firm, offering industry leading multi-channel marketing analytics solutions for global marketers. Alight Analytics unites clients’ offline and online marketing channel data for a transparent, comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and deliver customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Alight’s team of marketing analysts, data scientists and web analytics experts provide holistic insights and analysis for effective marketing channel optimization.