KANSAS CITY, MO- Alight Analytics, a leading marketing analytics agency, today announced record-breaking sales for the 2011 fiscal year ending December 31, 2011. During the year, Alight Analytics added several new clients to its portfolio including the following:
- Formica Corporation
- AMC Theatres
- Blue Rhino
- University of Kansas Hospital
- MarketLive, Inc
- MMGY Global
- Sullivan Higdon & Sink
- Boehringer Ingelheim
“Our growth was fueled by continued growth within our current client base along with the addition of several industry-leading brands during 2011,” says Michelle Jacobs, Co-Founder of Alight Analytics. Jacobs went on to say, “The marketing industry continues to seek a solution that provides a holistic view into all marketing results. Our service offering is designed to do just this and positions us well for continued growth into the future.”
Alight Analytics provides a unique combination of integrated marketing reporting with full-service experts to provide strategic guidance, report creation and insightful marketing recommendations. It’s this combination that provides a distinct advantage over alternative solutions and is a key driver behind the successful client growth.
About Alight Analytics
Alight Interactive is a marketing analytics agency delivering holistic, end-to-end, integrated marketing measurement, reporting and insights. Specializing in web analytics, multi-channel marketing performance and social media metrics, Alight Analytics unites disparate marketing and sales data for a comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and develop customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Established in 2007, Alight Analytics is the analytics agency of record for recognized brands such as Formica, Hills Pet Nutrition, AMC Theatres, Blue Rhino, University of Kansas Hospital, and more.