KANSAS CITY, MO – Alight Analytics, An industry leading marketing data aggregation firm based in Kansas City, has been featured in the Google Tech special issue of the CIO Review as one of the top 20 most promising Google Technology Solution Providers in 2016. The article titled, “Unveiling the Potential of Marketing,” focuses on Alight’s unique data centralization platform, ChannelMix, and the impact it has on marketers. ChannelMix, a data warehouse, that sits atop Google Analytics, has changed the way marketers prepare and interact with their data, cutting down manual data management by 90 percent. For more information on how ChannelMix can help your organization, click here.
The CIO Review is a leading source technology magazine that showcases innovative enterprise solutions.
“We are honored to be selected as one of the 20 most promising google technology solution providers,” said Matt Hertig, Alight Analytics Co-Founder. “ChannelMix is a major value add for every client we’ve onboarded, so to have it recognized in this capacity is an honor.”
Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 2000 existing marketing tools and systems, plus can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and Brands can access their cleansed, consolidated data using any Business Intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS.
Alight Analytics was named a 2016 Awards For Excellence Nominee by the Digital Analytics Association, 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s Co-Founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.
Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google Adwords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.
For more information visit https://alightanalytics.com.