Jared Sloan, the director of Alight’s Insight Analytics Group, presented to a sold-out crowd at the Kansas City Tableau User Group’s September meeting.
The Tableau User Group brings together professionals and enthusiasts from the greater Kansas City area, so they can share information about the industry-leading visualization solution.
As the head of the Insight Analytics Group, Alight’s professional services division, Sloan regularly helps marketers leverage Tableau to solve their reporting and analysis challenges. His talk on Sept. 19 centered on best practices for marketing analytics strategy.
The Tableau User Group meeting was held at YRC Worldwide’s Overland Park campus.
The Insight Analytics Group provides a wide range of services to brands in a variety of verticals. Its experts create marketing performance stories, develop and implement Google Analytics programs, analyze trends and provide recommendations on campaign improvements, develop strategic insights and provide coaching and support to marketers who use Tableau.
ABOUT ALIGHT ANALYTICS
Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix®, Insight Analytics Group™ and Marketing Analytics Academy™ solutions.
ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Insight Analytics Group offers expert professional services consulting and training in the field of marketing analytics. Insight Analytics Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients. Marketing Analytics Academy, a professional training program, teaches marketers the skills they need to succeed in data-driven marketing.
Alight Analytics was named a 2017 and 2016 Inc. 5000 winner, 2017 Inc. Best Workplace, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner, 2016 Awards For Excellence nominee by the Digital Analytics Association, 2015 Stevie Award Winner and 2015 Top 50 Google Technology Provider by CIO Review. Alight’s co-founders, Matt Hertig and Michelle Jacobs, were finalists for 2017 EY Entrepreneur Of The Year for the Central Midwest region. Jacobs is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.
Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google AdWords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.
For more information, visit www.alightanalytics.com.