Alight Analytics’ Newest Client, True Media, to Utilize ChannelMix Self-Service; Enhance Reporting Capabilities and Marketing Data Accuracy

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KANSAS CITY—Alight Analytics, a leading marketing data aggregation firm based in Kansas City, MO, today announced its newest client, True Media, an independent, full-service media strategy and communications agency.

By partnering with Alight, True Media will take advantage of the company’s ChannelMix Self-Service product. This revolutionary data aggregation platform will allow True Media to assemble all client marketing performance data and deliver accurate, repeatable reporting and analysis. With ChannelMix Self-Service, True Media will no longer be forced to rely on manual data management and tools like Excel.

In addition to ChannelMix Self-Service, Alight will provide training on the industry’s fastest growing data analysis and dashboarding tool, Tableau Software. ChannelMix Self-Service and Tableau Software will combine to provide True Media with two key advantages. Not only will Tableau Software grant them the ability to create highly sophisticated and detailed reports for each individual client but provide a dynamic environment for ad-hoc analysis.

“ChannelMix Self-Service is the best possible solution for an agency like True Media,” said Michelle Jacobs, Co-Founder, Alight Analytics. “They will be able to connect their clients’ data, which will help ensure highly precise and scalable reporting. With ChannelMix Self-Service, True Media significantly increases the value offering they present to their clients.”

ABOUT TRUE MEDIA

True Media is an independent media strategy and communications firm who works with clients throughout North America, to ensure media strategy aligns with the overall creative message and brand. Through powerful research tools and an in-depth understanding of both digital and non-digital media, True strategically positions their client’s brands in from of targeted, motivated and captive audience. In addition to their two offices in the United States, True operates a third location in Calgary, Alberta.

ABOUT ALIGHT ANALYTICS LLC

Alight Analytics® delivers global marketers powerful, actionable marketing analytics through ChannelMix®, a data-as-a-service marketing data aggregation platform. Alight eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth. As a pioneer in the space, Alight has been helping marketers solve their data problems since 2007.

Alight Analytics® was named a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics® is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

For more information visit www.alightanalytics.com.

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