New Platform Allows Centralized Access to Clients’ Proprietary Integrated and Hosted Marketing Performance Data
KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the fly. With ChannelMix Self-Service, organizations can aggregate data from virtually any source, allowing for easy and accurate reporting, modeling and analysis. ChannelMix Self-Service solves marketing’s data problem, and makes the jobs of IT, business intelligence, and marketing professionals easier by giving organizations the ability to integrate their traditional, broadcast, digital, and social media marketing data, as well as CRM, public relations, and sales data into one place for accurate and attributable reporting and a single source of truth.
With ChannelMix Self-Service, organizations are empowered to build custom multi- and omni-channel attribution reports tailored to their needs using aggregated and accurately applied marketing performance data. Through the use of ChannelMix Self-Service, organizations can make smarter decisions with their budgets, improve the return on investment of their marketing campaigns and understand how their marketing channels affect one another. With ChannelMix Self-Service, Alight Analytics grants organizations the ability to unite all of their data—traditional, sales, broadcast, digital, etc.—together in one place for a single source of truth, making it accessible in an effort-free format that doesn’t break the bank.
More specifically, this solution automatically imports all data sources—regardless of their origin or file type—into a centrally located, cloud hosted data warehouse where it is processed, connected, and cleaned on a nightly basis. The data sources (Alight now does this with a multitude of them: Facebook, Twitter, Google Analytics, Google Adwords, Bing, Exact Target, Mailchimp, Right On Interactive, Doubleclick, Salesforce, PR data, and many others) are then published to a secure location where clients can access them at any time, from any location.
This approach effectively eliminates the cost, irritation, and expertise required to perform this level of integration internally. The aggregated data exists within the warehouse in an analysis-ready format. ChannelMix Self-Service offers organizations the freedom and flexibility to use their preferred business intelligence tool for reporting and modeling. Alight recommends Tableau Software and Alight’s team of highly talented statisticians and marketing analytics professionals are available to provide on-premise training on the industries best reporting tool.
“With the number of data sources becoming more prevalent, marketers are finding it increasingly difficult to cut through the noise in order to gain actionable insights into the performance of their marketing efforts,” said Michelle Jacobs, Alight Analytics Co-Founder. “ChannelMix Self-Service solves that problem by giving our clients the ability to access integrated marketing performance data in one place. With our solution, organizations are empowered to analyze their marketing data using their existing BI tools or Tableau Software, allowing for accurate, timely, and completely customized dashboards and reports.”
“ChannelMix Self-Service is a major advancement not only for us at Alight Analytics, but also the analytics and marketing communities as a whole. This product makes complex and sophisticated multi-channel attribution modeling accessible to a wide range of businesses that may not have a dedicated IT team on staff,” said Matt Hertig, Alight Analytics Co-Founder.”
About Alight Analytics
Alight Analytics delivers global marketers powerful, actionable marketing analytics solutions. As a pioneer in the space, Alight has been offering its holistic analytics platform and services since 2007. With a talented team of dedicated experts, a proven process, and the industry’s best platform, Alight reveals omni-channel insights to enable marketers to optimize all their marketing channels. These insights significantly increase marketing ROI across their entire marketing portfolio – both online and offline. As the only marketing analytics firm to provide a full-service solution, Alight integrates its clients’ own marketing data in its cloud-based ChannelMix Big Data warehouse, builds custom dashboards, delivers regular, proactive insights and creates powerful attribution and predictive models to ensure future success.
Alight Analytics was named the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Technology Partner and part of the SAP HANA Startup Program.