Alight Interactive, a recognized leader in marketing analytics, today announced its new company name, Alight Analytics. The company is changing its name to better reflect the company’s focus on marketing measurement, web analytics and providing comprehensive integrated marketing performance reporting.
“Today’s unveiling of Alight Analytics marks a significant milestone for our company. The Alight Interactive name no longer adequately represented our business, our products and solutions, our expertise and our position as a leader in marketing analytics,” explained Michelle Jacobs, co-founder of Alight Analytics. “The Alight Analytics name embodies our ability and our commitment to continue helping our clients monetize the value of their marketing initiatives.”
In conjunction with the name change, the company also announced the Version 4.0 release of Focus Point, their marketing analytics reporting solution. Built around the Google Analytics platform, Focus Point enables clients to integrate virtually any marketing data channel including online marketing, traditional marketing, social media, and mobile marketing. The new version provides iPad enabled reports with native touch controls, faster load times, and additional mapping options.
“Growth necessitates change. The new name more accurately reflects the company’s leadership position and the new product advancements further align our commitments and expertise in providing accessible, actionable performance reporting,” said Jacobs.
About Alight Analytics
Alight Analytics is a marketing analytics agency delivering holistic, end-to-end, integrated marketing measurement, reporting and insights. Specializing in web analytics, multi-channel marketing performance and social media metrics, Alight Analytics unites disparate marketing and sales data for a comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and develop customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Established in 2007, Alight Analytics is the analytics agency of record for recognized brands such as Formica, Hills Pet Nutrition, AMC Theatres, Blue Rhino, University of Kansas Hospital and many more.