Discover how one of the Midwest’s most successful marketing agencies has taken its client reporting and insights to new levels. Sign up for the free July 24 webinar featuring Carmichael Lynch, the Minneapolis agency that serves Subaru, Phillips 66, Xcel Energy and other leading brands.
Will Stentz, Carmichael Lynch’s director of marketing analytics, will talk about how his team has increased efficiency with ChannelMix, Alight’s platform for marketing performance analytics, and Tableau, the leader in visual analytics.
Carmichael Lynch uses ChannelMix to automatically bring its clients’ marketing and media data together in one place. The platform produces analysis-ready datasets that can then be fed seamlessly into Tableau-built dashboards. The typical ChannelMix user saves significant amounts of time on data preparation and management — sometimes hundreds of hours per year.
“Carmichael Lynch is a terrific example of what’s possible when marketers have complete access to clean, well-structured data,” said Matt Hertig, Alight’s CEO and co-founder. “They’re able to devote more time to higher value work and rapidly produce even more valuable recommendations for their clients.”
Hertig will host the hour-long talk, and attendees are encouraged to submit questions.
The live presentation will begin at 11 a.m. CT on July 24, and after the program is over, it will be available on demand via Alight’s BrightTalk channel.
Save your spot for the webinar now — register at this link!