ChannelMix Unveils Enhanced Connection to HubSpot 

Alight Analytics Press Releases

ChannelMix, Alight Analytics’ marketing intelligence platform, has just unveiled a major enhancement to its HubSpot connection. 

Starting now, ChannelMix can automatically aggregate HubSpot performance data for landing pages, blog posts and all pages.

The connection already delivered data for HubSpot email metrics, showing how recipients engaged with messages, but the upgrade expands marketers’ view, letting them see entrances, exits, views, bounces, CTA views and clicks, and other metrics for pages tracked with HubSpot. 

Here are the metrics included in the new standard datasets:

HubSpot Blog Post Analytics Standard Dataset
Field NameTypeDescription
Report DateDateTimeThe report date for the data 
URLDimensionThe URL with domain and scheme to the blog post
HTML TitleDimensionThe title in the <title> attribute of the page, shows up in the browsers title bar and as the title in Google search results
CTA ClicksMetricThe number of clicks on the CTA
CTA RateIntegerThe percentage of views that lead to clicks on your CTA
CTA ViewsFloatThe number of times your CTA has been seen by visitors
AMP ViewsIntegerA breakdown of how many times the AMP version of your blog post was viewed compared to the number of times it was viewed on a desktop
EntrancesIntegerThe number of sessions on your website that started on this page
ExitsIntegerThe number of visitors who ended their session on your website after viewing this page
Page BouncesIntegerThe number of visitors to a particular website who navigate away from the site after viewing only one page
Page TimeIntegerTotal amount of time spent on a page
Pageviews Minus ExitsIntegerThe number of page views recorded in the designated time period minus the number of exits 
Raw ViewsIntegerThe number of page views recorded in the designated time period
Standard ViewsIntegerThe number of page views recorded in the designated time period
Insert DateDateTimeInternal use: when the row was inserted in the table
ChannelMix ProfileDimensionWhen needed, distinguishes between HubSpot accounts – Contents defined by Alight
HubSpot All Page Analytics Standard Dataset
Field NameTypeDescription
Report DateDateTimeThe report date for the data 
URLDimensionThe URL with domain and scheme to the blog post
Page Title DimensionThe title of the page
CTA ClicksMetricThe number of clicks on the CTA
CTA RateIntegerThe percentage of views that lead to clicks on your CTA
CTA ViewsFloatThe number of times your CTA has been seen by visitors
AMP ViewsIntegerA breakdown of how many times the AMP version of your blog post was viewed compared to the number of times it was viewed on a desktop
EntrancesIntegerThe number of sessions on your website that started on this page
ExitsIntegerThe number of visitors who ended their session on your website after viewing this page
Page BouncesIntegerThe number of visitors to a particular website who navigate away from the site after viewing only one page
Page TimeIntegerTotal amount of time spent on a page
Pageviews Minus ExitsIntegerThe number of page views recorded in the designated time period minus the number of exits 
Raw ViewsIntegerThe number of page views recorded in the designated time period
Standard ViewsIntegerThe number of page views recorded in the designated time period
Insert DateDateTimeInternal use: when the row was inserted in the table
ChannelMix ProfileDimensionWhen needed, distinguishes between HubSpot accounts – Contents defined by Alight
HubSpot Landing Page Analytics Standard Dataset
Field NameTypeDescription
Report DateDateTimeThe report date for the data 
URLDimensionThe URL with domain and scheme to the blog post
HTML TitleDimensionThe title in the <title> attribute of the page, shows up in the browsers title bar and as the title in Google search results
EntrancesIntegerThe number of sessions on your website that started on this page
ExitsIntegerThe number of visitors who ended their session on your website after viewing this page
Page BouncesIntegerThe number of visitors to a particular website who navigate away from the site after viewing only one page
Pageviews Minus ExitsIntegerThe number of page views recorded in the designated time period minus the number of exits 
Raw ViewsIntegerThe number of page views recorded in the designated time period
Standard ViewsIntegerThe number of page views recorded in the designated time period
Insert DateDateTimeInternal use: when the row was inserted in the table
ChannelMix ProfileDimensionWhen needed, distinguishes between HubSpot accounts – Contents defined by Alight

To bring this new data into ChannelMix, users just need to visit the Connect page in ChannelMix Control Center and follow the on-screen prompts. 

ChannelMix aggregates, unifies and stores data from essentially any marketing, media or sales platform. Whenever possible, Alight uses an API connection like the one for HubSpot because that enables ChannelMix to pull data directly from the source platform. 

But, if an API isn’t available, ChannelMix can take in data through automated email or secure FTP processes or direct file uploads.

Check out ChannelMix’s existing library of data sources at this page. Don’t see a source that your team needs? Our Data Solutions team always has a way to support it. Just let us know!