Digital Summit

Digital Summit Philadelphia to Feature Elite SEM, Alight Analytics

James Hart Events, Speaking

Alight Analytics is teaming up with one of our leading clients, Elite SEM, to show marketing teams how they can produce more powerful marketing analytics even faster.

Matt Hertig, Alight’s CEO, and Andrew Richardson, Elite SEM’s VP of Analytics and Marketing Science, will be speaking on July 31 at Digital Summit Philadelphia. Their talk, “Marketing Analytics: Get the Insights You Need Faster,” will start at 2:30 p.m. ET on Stage 2.

Elite SEM is an award-winning digital marketing agency whose clients include Tommy Bahama, Terminix and Hugo Boss, to name just a few of the household names they serve.

Andrew and his team use Alight’s best-in-class solution, ChannelMix, to automatically collect and organize their clients’ marketing data. It’s a massive time-saver for Elite SEM, allowing them to devote even more of their time to high-value marketing analytics and reporting.

During their session, Matt and Andrew will share a proven framework for producing marketing analytics — and demonstrate how Elite SEM puts it into practice.

If you’re in Philly, and you’d like to see Matt and Andrew’s talk, you can buy your pass for Digital Summit here. And be sure to use our discount code, PHLFRIEND75, to save $75 on your ticket!