ChannelMix Earns ‘High Performer’ Ranking in G2.com’s Spring 2020 Grid Report for Marketing Analytics Software

Alight Analytics Press Releases

ChannelMix, the next-generation marketing intelligence platform from Alight Analytics, has been named a High Performer in G2.com’s Spring 2020 Grid Report for Marketing Analytics Software. 

The rating is based on reviews from real-life ChannelMix users who rely on the platform for comprehensive, up-to-date reporting and analysis. 

“Customer experience is our team’s top priority — we make it easy for marketing teams to quickly answer their most pressing questions about campaign performance,” said Matt Hertig, Alight Analytics’ CEO and co-founder. “That’s one of the biggest differentiators between ChannelMix and traditional marketing analytics software, which tends to be very cumbersome to use.” 

ChannelMix automatically aggregates, cleans, unifies and stores data from essentially any marketing, media or sales platform and produces analysis- and model-ready datasets that can be piped into a suite of turnkey dashboards or a user’s preferred BI or visualization tool. Users report saving significant amounts of time after adopting ChannelMix — hundreds of hours per year, in many cases.

ChannelMix is the engine for Alight’s suite of turnkey, outcome-based marketing analytics solutions for lead generation, paid media, social engagement, agency analytics, website performance and ecommerce. Each solution brings together all the elements of a successful analytics program, including ChannelMix’s automated data and reporting workflows and configuration and customization support from a team of data experts.

“Marketers want to focus on marketing, not writing SQL or fixing a broken API connection,” said Michelle Jacobs, Alight’s president and co-founder. “With ChannelMix, users don’t have to worry about those more technical challenges. The platform handles it. And that gives marketing teams more power, more freedom to focus on insight and analysis.” 

Discover what real-life users have to say about ChannelMix. Read the latest reviews at G2.com! 

ABOUT ALIGHT ANALYTICS 

Alight Analytics is a leading provider of marketing analytics solutions. Alight’s marketing intelligence platform, ChannelMix, delivers a holistic experience for tracking and measuring performance across all marketing and sales channels, while providing attribution and predictive intelligence to drive organizational growth. Headquartered in Kansas City, Alight is a four-time Inc. 5000 honoree, making it one of America’s fastest-growing private companies.