KANSAS CITY, MO—Alight Analytics, an industry leading marketing data aggregation firm based in Kansas City, today announced it has joined the Google Fiber family. As a Google Analytics Certified Partner, Google Analytics Premium Reseller, Google Technology Partner, Google AdWords Partner and with ChannelMix, a Google-approved marketing data management platform, this further deepens the Google partnership.
Google technology is a critical component to Alight’s ChannelMix offering. With the fast speeds offered by Google Fiber, clients’ data will refresh faster than ever. ChannelMix uses APIs to connect to a wide variety media tools and systems, such as Google Analytics, Google Adwords, Facebook, Twitter, Sizemik and MailChimp, and a faster connection means fresher data for clients.
“Google technology has been at the forefront of our company since the beginning,” said Matt Hertig, Alight Co-Founder, “we were the first company to put a data warehouse under Google Analytics and this was back before an API into the tool even existed. Continuing to partner with Google only expands the value we can offer to our Agencies and Brands.”
ABOUT ALIGHT ANALYTICS
Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, a marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March” since 2007.
ChannelMix offers pre-built connections to many of the 2000 existing marketing tools and systems, plus can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views and ongoing management of the data, a unique service among competitors. Agencies and Brands can access their cleansed, consolidated data using any Business Intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS.
Alight Analytics was named a 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s Co-Founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google Adwords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.