Marketing Analytics Strategy Summit 2019

NBA, Cox Automotive and Commerce Bank to Share the Stage at This Year’s Marketing Analytics Strategy Summit

Alight Analytics Press Releases

Tickets are on sale now for the Sept. 26 event in Kansas City. 


Marketers from the NBA, Cox Automotive, Commerce Bank and other leading organizations will share their expertise at the second annual Marketing Analytics Strategy Summit (MASS) on Sept. 26 in Kansas City — with more industry speakers to be announced! 

MASS is the Midwest’s first conference dedicated to marketing analytics. The daylong event is an opportunity for data-driven marketers to learn how other teams are using marketing and sales data to increase revenue, improve lead generation and achieve other real-world business goals.  

“We’re extremely proud to be working with these speakers,” said Michelle Jacobs, the president and co-founder of Alight Analytics, the organizers of MASS. “Data can produce real, measurable impact on the bottom line. We want to show attendees what’s possible, so they can get inspired to take their own analytics to the next level of insight.” 

Attendees will learn how the NBA uses social media data to better understand and engage its worldwide fanbase. Cox Automotive will explain how it uses analytics to help auto dealers connect with car buyers and create a better customer experience. Commerce Bank will share how it’s bringing together data from all its channels to show how marketing is creating value for its entire enterprise. 

“One of the things we learned from last year’s conference is that marketers really responded to the stories of other marketers — people who are dealing with the same kinds of challenges that they’re facing,” said Matt Hertig, Alight’s CEO and co-founder. “We want this year’s attendees to walk away with inspiration for how they can use analytics to lead their companies forward.” 

Confirmed speakers include:

  • Iveta Karapetian, NBA, Manager of Digital Content Strategy
  • Susan Bergen, Commerce Bank, EVP-Corporate Marketing
  • Christine Contreras, Commerce Bank, Marketing Strategist
  • Casey Copeland, Cox Automotive, Marketing Products Director
  • Reese McGillie, Tinuiti, Director of Insights and Analytics
  • Tim Wilson, Search Discovery, Senior Director of Analytics
  • Diana Lucaci, True Impact, Founder and CEO
  • Natalie Jackson, emfluence, Marketing Director 

Based in Kansas City, Alight Analytics helps brands and agencies answer their most important questions about marketing’s impact with a comprehensive suite of enterprise solutions. Alight is the creator of the ChannelMix marketing intelligence platform.

Tickets for the Marketing Analytics Strategy Summit are on sale now for $299 at The event will run from 9 a.m. to 5 p.m. Sept. 26 at The View at Briarcliff Event Space, 4000 N. Mulberry Drive in Kansas City, North. Each ticket includes lunch and admission to a happy hour following the conference. 

The event’s sponsors include emfluence, the Helzberg School of Management at Rockhurst University and the Department of Biostatistics and Data Science at the University of Kansas Medical Center.