Digital Marketing Agency Elite SEM Hires Alight Analytics and ChannelMix

James Hart Client Announcements

Elite SEM

Elite SEM, the award-winning digital marketing agency, is the latest client to partner with Alight Analytics, the industry leader in marketing analytics.

Elite SEM will use Alight’s ChannelMix solution, the first data aggregation engine built for marketers, to automatically collect, clean and organize all marketing performance data for its clients.

“We’re a performance-driven marketing agency, so measurement and analytics are part of our DNA,” said Andrew Richardson, VP of analytics and marketing science at Elite SEM. “By partnering with ChannelMix, we’re going to further streamline that part of our operations and enhance our team’s ability to create clean data, trusted analysis and maximum growth for our clients.”

Elite SEM is one of Advertising Age’s Top 25 U.S. Search Agencies and a perennial Inc. 5000 honoree. Mashable, Entrepreneur and Fortune have all praised the agency for its cutting-edge workplace culture. Elite’s clients include Eddie Bauer, Barneys New York, Terminix, Tommy Bahama and other leading brands.

“We’re proud to be working with Elite SEM,” said Matt Hertig, Alight’s co-founder and CEO. “This is an agency that already possesses exceptional expertise in marketing analytics. By arming their team with ChannelMix, they’re going to be able to scale their insights and analytics practice and create even more value for their clients.”

Alight Analytics assists major brands and advertising agencies in a range of industry verticals, such as finance, insurance, sports and entertainment, retail, consumer goods and e-commerce, among others.