Full-Service Agency Infinity Marketing Partners With Alight Analytics and ChannelMix

James Hart Client Announcements

Alight Analytics, the industry leader in marketing analytics, is proud to welcome its newest client: Infinity Marketing, an award-winning full-service agency based in Greenville, South Carolina.

Infinity Marketing is now using Alight’s ChannelMix solution, the best-in-class data aggregation engine for marketing. ChannelMix automatically collects, cleans and organizes marketing performance data for Infinity’s clients, producing analysis-ready datasets in a fraction of the time.

ChannelMix users can experience time savings of nearly 90 percent after adopting the solution.

“We offer a comprehensive suite of services including marketing analytics,” said Tim Morrison, EVP of Operations. “By investing in ChannelMix, we’re able to spend less time preparing data and more time studying it for insights that drive growth for our clients.”

Now celebrating its 25th anniversary, Infinity Marketing has built a roster that features clients such as the University of Florida, Comcast, Clayton Homes and many others.

“Alight was built to serve agencies like Infinity, and we love working with their team,” said Matt Hertig, Alight’s CEO and Co-Founder. “These are professionals who live and breathe analytics, and they already deliver expert guidance to their clientele. By arming their analysts with ChannelMix, they’re going to increase both their capacity and speed to produce business insights.”

Alight Analytics assists major brands and advertising agencies in a range of industry verticals, such as finance, insurance, sports and entertainment, retail, consumer goods and e-commerce, among others.