Academy Bank uses ChannelMix to show how marketing generates new accounts and loan applications

Alight Analytics

Academy Bank — a full-service lender with locations in Colorado, Kansas, Missouri, Arizona, and Florida — needed a way to connect marketing activity and spend to online applications for new accounts and loans. 

But gathering and integrating all the necessary data proved to be a challenge. The bank uses a wide range of marketing tactics and channels, and important conversion data lived in two third-party systems that processed applications.

With ChannelMix, Academy Bank has streamlined and centralized its data, allowing it to tell the complete story of marketing’s impact. 

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