Gatesman wanted to show clients how their marketing campaigns created an impact, but pulling together the necessary data was a struggle.
To prove marketing’s ROI, Gatesman — an agency with offices in Pittsburgh and Chicago — created Ad ID, an innovative tracking and attribution system for showing clients how their campaigns were directly leading to conversions.
The only problem? Gathering the necessary data was a nightmare. The agency’s reporting dashboards were being updated weekly, not daily.
By partnering Alight Analytics, Gatesman has solved its data problem and unlocked a wealth of valuable insights for clients.