Tens of millions of fans around the world follow the NBA on social media, generating massive amounts of engagement data that can be used to figure out what kind of content viewers really want.
But how can you find those insights when there’s SO MUCH data to manage?
In this case study, you’ll learn:
- How the NBA uses ChannelMix, Alight’s marketing performance platform, to capture social engagement data from around the world and quickly turn it into actionable reporting
- How more efficient data processes have unleashed the NBA’s analysts, freeing them to take on more advanced analysis
- How these new data insights benefit the NBA’s content strategy and the overall organization