Marketing Attribution: A No-Nonsense User’s Guide

Alight Analytics

Marketing attribution is the science of proving that marketing actually works. It’s a phenomenally powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.

Or that’s the vision, at least. In practice, many marketers struggle to unlock attribution’s potential. 

This No-Nonsense User’s Guide is designed to give you a high-level overview of marketing attribution and the essentials for harnessing its full power, including advice on:

  • Identifying the obstacles that keep most marketers from using attribution effectively
  • Building out a framework for producing attribution analysis and reporting at scale
  • Choosing the right attribution models for your marketing goals

Download the eBook