Surescripts finds, shares marketing insights faster with analysis-ready data from ChannelMix

Alight Analytics

Surescripts was looking to speed up time to insight for campaign reporting and more easily distribute reports to stakeholders for self-service analysis. However, their marketing data was spread across 20 different platforms, making it difficult to build the reports they needed.

With ChannelMix, Surescripts has a single source of truth for their marketing data that’s automatically refreshed every day. The data is piped into dashboards that give them a holistic view of marketing performance that can easily be shared with stakeholders who can perform more granular analysis to answer their specific business questions.

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