How Tinuiti Scaled Its Analytics Practice with ChannelMix

Alight Analytics

Learn how one of America’s leading digital agencies — celebrated for helping world-class brands win with SEO, conversion rate optimization and more — streamlined its marketing analytics and reporting with ChannelMix. Tinuiti spends just 20 to 30 percent of its time on data preparation — …

How Colle McVoy Accelerated Its Agency’s Marketing Analytics

Alight Analytics

As a visionary full-service agency, Colle McVoy delivers a comprehensive suite of services to iconic brands such as 3M, Land O’Lakes, Cub Cadet and many more. To continue evolving its marketing analytics, Colle McVoy needed a more efficient way to aggregate and analyze clients’ data. Here’s …

ChannelMix Control Center Puts You in the Driver’s Seat

James Hart

The ChannelMix Control Center gives you accessibility, visibility, and control into your data ecosystem. With the ChannelMix Control Center interface, apply changes and manage your data within the ChannelMix platform like never before.

How True Media Turned Analytics Into a Profit Center

James Hart

Analytics is the future of marketing. But how do you turn data into a profit driver now? That was the challenge facing True Media, a media strategy and communications company headquartered in Columbia, Missouri. Some of North America’s most respected brands — Body Armor, Caterpillar, the NBA’s …