Resources | Alight Insights
Alight Insights
Advice and analysis from Alight's data experts
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Alight has created a suite of Marketing Analytics solutions that combines the speed & power of software with the expertise of a consulting service. Learn more! -
Where do I spend my Marketing Budget? To get the answers we need, we have to take control of our data and turn it into a tool for making better decisions. -
Learn how to leverage the data in your campaign as a source of insight for your marketing strategy. Start by asking these questions when planning a campaign. -
KPIs give you critical data on how your marketing is performing. Learn which KPIs are the most important to track when running a digital marketing campaign. -
Google Analytics has retired two dimensions, Service Provider and Network Domain, that helped marketers produce more accurate reports on website traffic and performance. -
Tyler Herl has joined Alight Analytics as our new Sales Director, where he’ll help marketing teams connect with the perfect solution for their goals. Learn more.
