Resources | Alight Insights
Alight Insights
Advice and analysis from Alight's data experts
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Alight has created a 90-day challenge that anyone can follow to improve their ability to use data for marketing strategy. -
There are steps any marketing team can take to improve their ability to understand and harness data for strategic business decisions. -
Learn 3 ways you can use marketing analytics to adapt the What, Where and How of your marketing strategy during COVID-19. Read more here! -
Things will change. What you do now will put you in a better position to seize the advantage when they do. -
Your marketing efforts are bringing new prospects in the door, but can you prove it? Of course you can! It’s just a matter of tracking the correct lead generation KPIs. Don’t underestimate the power of focusing on the right things. As marketers, we have access... -
Because of COVID-19, entire segments of the advertising landscape have evaporated in just a few weeks. Learn how you can adapt your marketing strategy.
