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Alight Insights
“We have to say, ‘Here is what the ROI is, here’s what the cost is to acquire each new patient from marketing.’"
The best way to explain how an API works? With food, of course!
It’s the million-dollar data science question: How much data do I need to produce a high-quality marketing attribution model?
Natalie plays an essential role on our team, connecting marketers with the information they need about Alight’s solutions.
Media attribution can help you optimize your campaigns and spend your advertising budget more effectively.
As Alight’s newest data scientist, Tyler Mitchell helps clients unlock advanced insights from their marketing and sales data.
Recent Posts
- Infinity Marketing Doubles Healthcare Client’s ROI, Wins More Business with Lead Gen Dashboard
- What Is an API? Imagine You’re Sitting in a Diner …
- What Makes a Good Attribution Model?
- Alight Spotlight: Meet Natalie Irons, Sales Enablement Coordinator
- Inc. 5000 Regionals: Alight Analytics Ranks as One of the Midwest’s Fastest-Growing Companies
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