Resources | Alight Insights
Alight Insights
Advice and analysis from Alight's data experts
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Think of the 4 Levels as a roadmap for increasing your ability to use data to prove marketing’s value and drive critical business outcomes. -
Power BI and Google Data Studio are both useful, powerful platforms for building data visualizations. But if you’re forced to choose … -
Successful analytics programs are scalable. They’re sustainable. And they’re affordable. -
As Alight’s Manager of Digital Analytics and Campaign Tracking, AJ Seelund helps clients implement tracking for their websites and campaigns. -
Which analytics platform is better for marketing teams who need to create data-rich dashboards and actionable insights? -
There are steps any marketing team can take to improve their ability to understand and harness data for strategic business decisions.
