Resources | Alight Insights
Alight Insights
Advice and analysis from Alight's data experts
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Because of COVID-19, entire segments of the advertising landscape have evaporated in a few weeks. The changes are manifesting in three specific ways. -
Now more than ever, marketers need to make decisions based on data — not fear, not gut feelings, but data that shows which investments are most effective. -
It's always a good idea to take some time and evaluate all the datasets that you’re currently gathering to ensure each one has a strategic reason for existing. -
There are limits to just how much your software can do on its own. Here’s a list of the things that Marketing Analytics Software can and can’t do. Read more. -
Which channels are generating ROI? Which ones are lagging? Multi-channel reporting gives you the insight you need to answer those questions. Learn more. -
According to the latest CMO Survey, social media spending is 13% of marketing budgets, but it's viewed as making only moderate contributions to performance.
