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Alight Insights
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Lauren Lovvorn builds marketing dashboards that help marketers get accurate, timely insights into performance. -
The job isn’t done when your campaign wraps up. You still have to report on how everything went. -
Before you buy your next analytics platform, ask yourself these key questions. -
Vanity metrics are the junk food of marketing data. They’re tasty, but they have zero nutritional value. -
Here are three reasons why it's so hard to build your monthly marketing reports — and how you can overcome these obstacles. -
If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy.
Recent Posts
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- Analytics 101: What Is a Vanity Metric?
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