Alight Insights

How can you tell if your media impressions are really helping to create more conversions? It's trickier than you might think.

Facebook is shrinking the attribution windows it uses to tie clicks and views to conversions produced by ads on its platform.

Rapid reporting is a basic, common service that should automatically be included as part of your larger scope of work.

Attribution can help marketers invest their resources more effectively, but it’s also easy to get wrong if you're just getting started.

If there’s one capability marketers need to invest in this year, it’s marketing attribution. Every marketer should be using attribution as part of their reporting and insights, so they can reach campaign goals faster and more effectively, increase the ROI of their marketing spend, and...

If you want to optimize your campaigns, multi-channel attribution can help you focus on what really matters.