Resources | Google Analytics vs. Adobe Analytics
Google Analytics vs. Adobe Analytics
Looking for a marketing data analytics tool? See how these two stack up.
Not all marketing data analytics tools are the same.
Before you make a potentially costly decision that will influence the direction of your organization, make sure you’ve found the one that is right for you.
Google Analytics gives you stronger results across your sites, apps & offline channels.
The Differences in a Snapshot
Adobe Analytics applies real-time analytics across all of your marketing channels.
Turn Insights into Actions
Google Analytics, as well as its premium version, is a powerful marketing data analytics solution. It’s a comprehensive suite of tools that is favored by the majority of marketers.
Wondering where we got these numbers? Check out the reports.
Why Google Analytics Wins
While Adobe Analytics is a great option, it’s clear that Google Analytics is the better marketing data analytics tool. But if you still aren’t convinced, here are our top three reasons.
For most users, the free Google Analytics version is more than powerful enough, which is why it beats Adobe Analytics. Adobe is an enterprise solution with a high cost.
Between widely available online resources, as well as Google’s support, Google Analytics is a much friendlier tool for new users.
Ease of Use
Google Analytics is a very user-friendly tool. And with such widely available support, it becomes all that much more accessible for users to maximize its incredible potential.