Resources | Library

Marketing Analytics Resource Library

Resource Type

Platform

Case Study

How Gatesman Proves Performance with Agency Analytics
Case Study

How Infinity Marketing Turned Analytics into a Profit Center
eBook

The Agency's Guide to Making Money with Analytics
eBook

The 2020 Buyers Guide for Marketing Analytics
What To Ask Before Buying Marketing Analytics Software
Case Study

How Tinuiti Scaled Its Analytics Practice with ChannelMix

ChannelMix
eBook

How to Build Dashboards That Don't Suck

Data Visualization
Case Study

How Colle McVoy Accelerated Its Agency's Marketing Analytics

ChannelMix
Overview, Video

ChannelMix Control Center Puts You in the Driver's Seat

ChannelMix
Tutorial, Video

Using Lookup Tables in Google Tag Manager to Send Data to Different GA UAs

Google Analytics, Google Tag Manager
Tutorial, Video

Connecting to Tableau with ChannelMix

ChannelMix, Tableau
Tutorial, Video

How to Set Up Event Tags in Google Tag Manager

Google Tag Manager
Tutorial, Video

How to Change Metrics in Tableau with Parameter Selection

Tableau
Tutorial, Video

The Difference Between Aggregated & Nonaggregated Calculations in Tableau

Tableau
Tutorial, Video

Setting Up Custom Color Palettes in Tableau

Tableau
Case Study

How True Media Turned Analytics Into a Profit Center

ChannelMix

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