Tableau Partner Resources
ChannelMix solves marketing’s data aggregation problem. Tableau solves marketing’s reporting problem. Together, we make the world’s best full-stack marketing analytics architecture, and we’re proving it every day.
The marketing data engine built for Tableau.
ChannelMix effortlessly turns marketing, media and sales data into Tableau-ready datasets.
Now Available!
Marketing Dashboard Templates for Tableau
Channel-level analysis from a single connection
Paid Media
Search, social and digital media — all in a single unified dataset.
Includes Google Campaign Manager, Twitter Ads, Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo Oath
Paid Search
Results from all your paid search platforms unified into one dashboard.
Includes Google Ads, Bing Ads, Search Ads 360 (Doubleclick), Yahoo Oath and Apple Search Ads
Paid Social
All paid campaign data for your social channels, normalized for analysis across sources.
Includes Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube
Web Analytics
Everything you need to know about your site’s performance.
Includes data from Google Analytics
Organic Social
Engagement metrics for all your social platforms, normalized for analysis across sources.
Includes Facebook Pages, Facebook Posts, Twitter Social, LinkedIn Social, Instagram, and YouTube video data
- Paid Media
-
Paid Media
Search, social and digital media — all in a single unified dataset.Includes Google Campaign Manager, Twitter Ads, Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo Oath
- Paid Search
-
Paid Search
Results from all your paid search platforms unified into one dashboard.Includes Google Ads, Bing Ads, Search Ads 360 (Doubleclick), Yahoo Oath and Apple Search Ads
- Paid Social
-
Paid Social
All paid campaign data for your social channels, normalized for analysis across sources.Includes Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube
- Web Analytics
-
Web Analytics
Everything you need to know about your site’s performance.Includes data from Google Analytics
- Organic Social
-
Organic Social
Engagement metrics for all your social platforms, normalized for analysis across sources.Includes Facebook Pages, Facebook Posts, Twitter Social, LinkedIn Social, Instagram, and YouTube video data
Invite Your Clients & Prospects!
WEBINAR: Marketing Dashboard Templates for Tableau
Join us Thursday, May 16 at 11:00 a.m. CT for a walkthrough of our new Marketing Dashboard Templates for Tableau. Alight Analytics CEO Matt Hertig will demo each of our dashboard templates and explain why this level of analysis is only possible with the power of ChannelMix and Tableau combined.
When to Engage Alight
Alight’s ChannelMix platform is a perfect fit for customers who want aggregated, clean marketing data piped into their Tableau environment. Here are some of the things to look for when you’re having sales conversations with marketers:
- They work for a content publisher or marketing agency OR their organization has multiple locations or lines of business.
- They have a minimum of 3 marketing data sources that they want to analyze in Tableau.
- They are spending too much time managing their data.
- They want to report on individual marketing campaign performance or have to report to multiple clients and stakeholders.
- They mention other marketing analytics vendors like Datorama, Domo, Tapclicks and Ninjacat.
Resources to Share with Customers
Introduce Alight Analytics to your customer and prospects with these resources.
DATASHEET
ChannelMix + Tableau
Integration Overview
Learn about the benefits of powering Tableau with ChannelMix, our marketing data aggregation and management platform.
VIDEO
How to Connect
ChannelMix to Tableau
See a step-by-step tutorial for how to connect ChannelMix to a dashboard in Tableau, featuring our Paid Media dashboard template.
eBOOK
The 2019 Marketing Analytics Buyers Guide
This guide shares a strategy for selecting the right marketing analytics technology to help you achieve your analytics objectives.
Know Someone We Should Talk To?
We love helping Tableau SAMs and RSMs close deals. Reach out to us if you’ve got prospects.
