Whatever challenge you’re facing, our squad of marketing analytics experts can help you solve it.
Don’t have the expertise on your team? We can pick up the slack. Ready to dive into predictive modeling, but have absolutely no idea where to start? We’ll equip you with everything you need. From dashboards to Google Analytics to attribution modeling, trust Alight.
MARKETING ANALYTICS PLAYBOOK
Locate the gaps in your reporting and analytics practice — before they swallow you whole. Are you measuring the right things? Is your data accurate? Our team will help you spot and seal the holes in your marketing data funnel and devise a strategy for moving forward.
GOOGLE ANALYTICS IMPLEMENTATION & CONSULTING
Nobody knows Google Analytics like we do. We’ll help you create a flawless, airtight implementation that tracks your most important metrics, with no loss of data. And our analysts can help you uncover the hidden opportunities and risks inside the numbers.
MARKETING REPORTING & DASHBOARDS
Data demands an audience. We’ll help you construct a framework for sharing your reporting and insights through in-depth, but easy-to-understand visualizations — no matter if you’ve got an audience of 1 or 100. We can build the dashboards for you, or teach your team how to create them.
MARKETING ATTRIBUTION & MODELING
It’s the next best thing to being psychic — we help you build a predictive model that forecasts ROI for upcoming campaigns and allows you to direct spend to where it’ll generate the most powerful results. Need to understand the impact and influence of each channel you’re using? We’ll show you how to develop a more sophisticated attribution framework.
“We can now show direct evidence between media spend and increased sales. There were some oohs and ahhs in the room.”
Director of Research, Analytics, Data and Results for True Media