ADVANCED MARKETING ANALYTICS SUPPORT & CONSULTING
BUSINESS INTELLIGENCE &
Answer marketing’s toughest questions with Alight’s team of data experts.
Next-level insight is within your reach.
Make the leap into advanced marketing analytics without adding full-time staff. Alight’s Business Intelligence & Data Science (BIDS) team — a seasoned squad of data scientists and analysts — can help you with predictive modeling, marketing attribution and much more.
Predictive Analytics & Media Mix Modeling
Leverage your historical data to build an optimized media mix, tailored to individual regions, seasons and other variables.
You’ll have the power to calculate how much you should spend, where you spend it, and even how much ROI that spending should generate.
Determine which channels and tactics are leading your customers from awareness to consideration to conversion.
BIDS will help you see whether digital, TV, email, social — or all of the above — brought buyers to your sites and stores.
Find the combination of keywords across all paid search platforms that are most likely to drive future performance, so you can achieve the greatest possible return on your marketing investment.
Discover the hidden segments in your customer base, and what they care about most, so you can more effectively target them.
Which clients have the greatest lifetime value? Which ones are at the greatest risk of churn? We’ll show you.
Put your data to work with custom-built dashboards that help you pace advertising budgets, calculate the most effective spend for next quarter’s campaign, and more.
Or tap into our growing library of ready-to-activate visualizations for Tableau and Google Data Studio.