Start your marketing analytics journey here.

Our team will review your entire marketing funnel to see what’s working, what’s missing and — most importantly — what you should do next.

Each playbook encompasses three critical components of a data strategy – tracking, measurement and reporting. At the end of the engagement, your team will receive a set of formalized recommendations to advance your marketing analytics practice.

WHAT THE PLAYBOOK INCLUDES

TRACKING STRATEGY

We inventory each and every piece of your marketing data ecosystem to make sure the essential web and media elements are correctly tracked. Includes a detailed audit of your Google Analytics implementation.

MEASUREMENT STRATEGY

Identify your essential KPIs and conversion points and ensure you’re crediting results to the correct marketing tactics and strategies

REPORTING STRATEGY

Review your current process for sharing data and insights, and develop a long-term vision for communicating results to the right audiences.

WHY YOU NEED THE PLAYBOOK

Getting a fresh perspective can help you uncover errors and blind spots that might otherwise go unaddressed in your measurement and reporting. You’ll set your team up for greater success by equipping them with the most accurate possible view of campaign performance.

The Marketing Analytics Playbook is perfect for smaller teams who don’t have the bandwidth to pore through line after line of markup. Or anyone, really, who wants to enhance their reporting and analytics practice.