See your marketing analytics with new eyes.

Commission your own Marketing Analytics Playbook, an exhaustive and authoritative report on evolving your data strategy.

ABOUT THE PLAYBOOK

Our team of marketing analysts will review your entire marketing funnel to see what’s working, what’s missing and — most importantly — what you should do next.

It’s all based on more than a decade serving some of the world’s largest corporations and agencies. All the expertise we’ve accumulated while working with those clients, all the best practices we’ve developed, will be applied to improving your marketing analytics.

WHY YOU NEED THE PLAYBOOK

Getting a fresh perspective can help you uncover errors and blind spots that might otherwise go unaddressed in your measurement and reporting. You’ll set your team up for greater success by equipping them with the most accurate possible view of campaign performance.

The Marketing Analytics Playbook is perfect for smaller teams who don’t have the bandwidth to pore through line after line of markup. Or anyone, really, who wants to enhance their reporting and analytics practice.  

WHAT THE PLAYBOOK INCLUDES

Each Marketing Analytics Playbook encompasses three critical components of a data strategy, and is presented to your team with a set of formalized recommendations delivered afterward.

TRACKING STRATEGY

We inventory each and every piece of your marketing data ecosystem to make sure the essential web and media elements are correctly tracked. Includes a detailed audit of your Google Analytics implementation.

MEASUREMENT STRATEGY

Identify your essential KPIs and conversion points and ensure you’re crediting results to the correct marketing tactics and strategies.

REPORTING STRATEGY

Review your current process for sharing data and insights, and develop a long-term vision for communicating results to the right audiences.