MARKETING ANALYTICS PROCESS
If You Had $1 Million, Where Would You Invest It?
Our marketing analytics process is designed to help you answer questions like this one by expanding your capabilities from simple web tracking to full-on predictive analytics
Tracking is about developing a holistic process to track all marketing investment activity through a cross-channel gathering strategy.
We work with you to develop Key Performance Indicators so we can build our measurement strategy around business goals that are important to you.
We service all of our clients with Google Analytics, from whom we pass on the value offering to clients by staying on top of Google’s latest and greatest innovations in Google Tag Manager and Google Analytics Premium.
Measuring is about delivering a holistic understanding of the performance and influence of marketing through a refined dashboard reporting strategy that combines all channels and mediums in one place for you to assess.
For our clients, that one place is ChannelMix. Here, we combine your online media with your offline media and performance metrics.
Once you see it all together, you’ll learn which marketing efforts are working, which aren’t working and how the money you’re spending on it is impacting your success.
Targeting is about helping you attribute performance to the right marketing channels.
We’ll help you spot opportunities in your measurement so that you can be more efficient in your spending, and we’ll make actionable recommendations so that you can effectively influence your customers’ behavior.
Our clients routinely collaborate with their own team of marketing analysts, data scientists and client strategy professionals for help in gauging marketing performance, and most importantly, what to do next.
Predicting is about forecasting changes in consumer behavior based on changes in your plan. To maximize your marketing you need to be ahead of the curve. We’re helping clients get there and we can help you too.
We build predictive models for you based on patterns we’ve seen in your marketing data. This gives you the best idea for understanding how changes in your strategy could affect your business before you even make them.
(We admit a time machine would be way, way cooler, but this is the closest thing we have. Right now, anyway.)