ATTRIBUTION & MODELING
Do more of what works. Less of what doesn’t.
Our team of marketing analysts is your team of marketing analysts.
And they’re ready to help you take the next step with attribution, modeling and other advanced marketing analytics techniques.
Everybody knows the old joke: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”
No more guesses, no more gut instincts: Alight’s team of marketing analysts and data scientists can help you accurately attribute specific results to specific spend. And no matter how twisted your customer’s path to purchase is, you’ll see how each tactic and channel contributes to conversion.
MEDIA MIX MODELING
Imagine building a media plan that directs spend only to those channels that generate ROI — and being able to forecast how much new business you’ll see as a result.
With Alight on your side, we’ll construct models using R and SAS that turn your marketing data into guides for smarter, more effective decisions. First, we bring all the relevant data together in ChannelMix, our best-in-class data management platform. Then our team will work with you to develop clear, effective analysis and visualizations.