Agency Analytics Solutions

Change the performance conversation you’re having with clients using a suite of automated, interactive reports that connect campaign spend and engagement with your clients’ goals.

Start Solution Evaluation

Agency Analytics Solutions

Change the performance conversation you’re having with clients using a suite of automated, interactive reports that connect campaign spend and engagement with your clients’ goals.

Start Solution Evaluation
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Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.

  • Get daily visibility into marketing performance KPIs
  • Align marketing to sales revenue and customer acquisition goals
  • Attribute leads and sales to campaigns to maximize ROI
  • Optimize targeting strategies and media spend with built in predictive models

Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.


 

Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI

Holistic Agency analytics solutionS

The performance insight you need to demonstrate and maximize client campaign ROI

Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals. 

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AUTOMATE REPORTING

Automate reporting across clients and marketing platforms for daily insight into performance

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DEMONSTRATE IMPACT

Show the impact of ad spend from impressions to conversions to sales

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DEMONSTRATE IMPACT

Show the impact of ad spend from impressions to conversions to sales

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PACE CAMPAIGNS

Map campaign metadata, like goals and budget, across platforms to track progress

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Optimize Media Spend

Project campaign outcomes based on planned ad spend and media mix

HOW IT WORKS

The most complete marketing performance dataset, ready for analysis

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

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YouR analytics solution roadmap

Build a foundation for the level of analysis you want to perform

Your client reporting solution is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures the data, tracking and analytics strategy supports the type of analysis your clients are asking for today and tomorrow.


YOUR analytics solution roadmap

Build a foundation for the level of analysis you want to perform

Your solution is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow. 

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MONITOR ENGAGEMENT ACROSS CHANNELS

Daily reports on platform and channel performance trends and KPIs for all your clients

Eliminate manual data preparation
Automatically pull performance data and unify like dimensions and metrics into one cohesive dataset that’s ready for analysis.

Automate daily performance reports
Pipe analysis-ready data into engagement—for search, social, display, traditional media and more—that are updated automatically every single day

Share interactive reports with clients
Leverage interactive dashboards live during client meetings or share access to white-labeled reports hosted with Tableau or Power BI. 


ALIGN CAMPAIGN SPEND TO CLIENT GOALS

One pipeline view that connects marketing investment to online orders and revenue

Measure performance of the marketing funnel
Understand how each channel or campaign is contributing to marketing KPIs like impressions, conversions, leads and sales.

Improve geographic targeting
Compare regional performance of marketing campaigns to identify over and under achieving markets

Forecast pipeline and establish marketing KPI goals
Calculate expected sales and marketing outcomes based on planned spend, or justify budget based on acquisition goals


ALIGN CAMPAIGN SPEND TO CLIENT GOALS

One pipeline view that connects marketing investment to online orders and revenue

Measure performance of the marketing funnel
Understand how each channel or campaign is contributing to marketing KPIs like impressions, conversions, leads and sales.

Improve geographic targeting
Compare regional performance of marketing campaigns to identify over and under achieving markets

Forecast pipeline and establish marketing KPI goals
Calculate expected sales and marketing outcomes based on planned spend, or justify budget based on acquisition goals


EXECUTE CAMPAIGNS THAT MAXIMIZE AD DOLLARS

Centralized campaign planning, pacing and optimization to help you reach goals faster

Plan and track campaigns consistently across channels
Centralize campaign management and tracking strategies with ChannelMix, using a key to map campaign metadata like goals, region, creative and audience across channels

Pace and optimize campaigns mid-flight
Adjust tactics and spend based on how campaigns are pacing towards budget and goals as defined in ChannelMix

Demonstrate campaign ROI with built-in attribution models
Understand how each channel contributes to campaign goals using your preferred attribution model—first touch, last touch, linear—so you can adjust or defend budget when you need to


PREDICT FUTURE PERFORMANCE

Predictive models show you where and how much to invest to meet a client's business objectives

Understand the customer journey across your client’s marketing channels
Build a data-supported journey of the most common paths that contacts follow to becoming customers, along with the combination of marketing channels most likely to lead them to that point

Distribute marketing dollars where they’ll have the biggest impact
Enter in planned spend, and ChannelMix will tell you how to distribute budget between marketing channels for maximum impact


PREDICT FUTURE PERFORMANCE

Predictive models show you where and how much to invest to meet a client's business objectives

Understand the customer journey across your client’s marketing channels
Build a data-supported journey of the most common paths that contacts follow to becoming customers, along with the combination of marketing channels most likely to lead them to that point

Distribute marketing dollars where they’ll have the biggest impact
Enter in planned spend, and ChannelMix will tell you how to distribute budget between marketing channels for maximum impact


 
Our approach

What makes a solution holistic? 

We know the pain of DIY analytics. Whether you're manually stitching together data or trying to build your own analytics tech stack, it takes time, resources and expertise that most marketing teams just don't have.

With our Analytics-as-a-Service model, you get a complete solution that combines the people, the processes and the technology you need to streamline and scale your ability to develop actionable insights and reporting.

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STRATEGIC SUPPORT & SERVICES

Choose the service model that's right for your team

Each of our solutions is supported by a team of analytics experts who handle all the tasks that software isn't designed to do. Our flexible service models ensure an experience tailored to your needs.

Data-as-a-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Pipe analysis-ready data into your own warehouse or preferred BI tool for analysis.

Self-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Leverage out-of-the-box visualizations in Power BI or Tableau.

Manage and customize dashboards yourself.

Full-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Leverage out-of-the-box visualizations in Power BI or Tableau.

Dashboards are managed and customized for you. 

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Start your 30-day solution evaluation

Our team is standing by to help you design and test your agency analytics solution. It starts with a 30-minute phone call. Schedule yours below.

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